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Latest Insights

Adapting Your Fundraising Plans Despite Delta Variant Challenges

By Missy Gale, CFRE, President & CEO at M. Gale & Associates The new surge of Covid-19 cases across our nation has nonprofits scrambling [again] over in-person fundraising events. Most of us had become comfortable gathering in person again, and organizations had committed to moving forward with in-person special events this fall. However, as of August 15th, only 50% of the U.S. population […]

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How to Automate Fundraising Communications

By Ally Orlando, Marketing Communications Specialist at DonorPerfect Tips that make fundraising marketing a breeze  Just like in your personal relationships, it’s best practice to give as much as you take from your donors and listen as much as you talk. Good communication is essential to fundraising success. Automation tools can effectively minimize your time spent […]

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Opportunities and Challenges of Emotional Response Giving

By Suzanne Hilser-Wiles, President at GG+A Your organization just got an influx of new donors…but how do you keep them? Across the globe, giving was one of the ways millions of people responded to the pandemic. In a moment that felt hopeless and overwhelming, helping others offered people a way to do something positive and […]

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What Fundraising Professionals Are Saying

Susan Ingmire

“I often talk about the Giving USA Executive Summary information with family foundation and nonprofit boards. The data is invaluable in building knowledge and deconstructing myths about giving. It’s an essential part of my toolkit for building a culture of philanthropy.”

Susan Ingmire
President
Ignite Philanthropy Advisors

Amy Comer

“Giving USA is critical resource in tracking trends in the sector, in particular because of the long-term view it provides. In addition to giving us a rich view both of fluctuations in giving sources and distribution patterns, it also provides an estimate for giving to religious organizations. This is important because it can often be a blind spot in research because these organizations aren’t required to file an annual financial report with the IRS.”

Amy Comer
Director
Customer & Market Insights, Blackbaud, Inc.

Heidi Jark

“I look forward to the Giving USA report every year to better help me work with not for profit organizations and our private foundation clients. The data helps me to better understand the philanthropic world around me and, many times, confirms what I see on a day to day basis. We can better serve our clients when we have research data. It helps us to better explain and structure gifts to meet both the needs of our individual clients and the missions they wish to advance.”

Heidi B. Jark
Managing Director & Vice President
The Foundation Office at Fifth Third Bank

Eileen Heisman

“Giving USA is the main source for our industry’s most reliable charitable giving information. They identify trends, provide great data and embrace the spirit for how Americans engage in making the world a better place. Every philanthropic professional I know uses the data and quotes it regularly. I eagerly await to see what their findings will report every June. On behalf of the working professionals I express my gratitude to them for their scientific and disciplined approach to their work.”

Eileen Heisman
CEO
National Philanthropic Trust

We acknowledge our 2021 Platinum Sponsors, CCS Fundraising and Salesforce.org, for their generous support of this year’s publication.

  • CCS Fundraising
  • Salesforce.org