Access shared intelligence from your inbox

Receive expert insights, analysis and timely offers on charitable giving research and trends
Provided by The Giving Institute

Latest Insights

How Fundraisers Can Turn a Giving Moment into Lifetime Retention

By Tim Sarrantonio, Director of Corporate Brand at Neon One The average person receives 10,000 advertisements per day; a nonprofit organization needs to think about tapping into a moment where someone wants to give and turn it into long-term momentum. To best help fundraisers understand these shifting patterns in communication and donor behavior specifically, we will outline […]

Read More

How Donor Advised Funds Work & How Nonprofits Leverage the DAF Ecosystem to Drive Philanthropy

  By Peggy DeAngelo, Director of Development at John Chambers College of Business and Economics West Virginia University Foundation   By Adam Miller, Senior Vice President at CCS Fundraising   Donor Advised Funds – or “DAFs” – have firmly established themselves as a philanthropic vehicle in the donor toolbox. A recent special report from the […]

Read More

Does Having a Fundraising Development Plan Really Matter? Actually, Yes.

By Barbara O’Reilly, CFRE, Founder and Principal at Windmill Hill Consulting It started with a tweet asking if there was a correlation between fundraising development plans and fundraising success. We have so much anecdotal evidence how intentionally planning fundraising for a fiscal year creates a stronger vision for success. But can we concretely support the anecdotes […]

Read More

What Fundraising Professionals Are Saying

Susan Ingmire

“I often talk about the Giving USA Executive Summary information with family foundation and nonprofit boards. The data is invaluable in building knowledge and deconstructing myths about giving. It’s an essential part of my toolkit for building a culture of philanthropy.”

Susan Ingmire
President
Ignite Philanthropy Advisors

Amy Comer

“Giving USA is critical resource in tracking trends in the sector, in particular because of the long-term view it provides. In addition to giving us a rich view both of fluctuations in giving sources and distribution patterns, it also provides an estimate for giving to religious organizations. This is important because it can often be a blind spot in research because these organizations aren’t required to file an annual financial report with the IRS.”

Amy Comer
Director
Customer & Market Insights, Blackbaud, Inc.

Heidi Jark

“I look forward to the Giving USA report every year to better help me work with not for profit organizations and our private foundation clients. The data helps me to better understand the philanthropic world around me and, many times, confirms what I see on a day to day basis. We can better serve our clients when we have research data. It helps us to better explain and structure gifts to meet both the needs of our individual clients and the missions they wish to advance.”

Heidi B. Jark
Managing Director & Vice President
The Foundation Office at Fifth Third Bank

Eileen Heisman

“Giving USA is the main source for our industry’s most reliable charitable giving information. They identify trends, provide great data and embrace the spirit for how Americans engage in making the world a better place. Every philanthropic professional I know uses the data and quotes it regularly. I eagerly await to see what their findings will report every June. On behalf of the working professionals I express my gratitude to them for their scientific and disciplined approach to their work.”

Eileen Heisman
CEO
National Philanthropic Trust

We acknowledge our 2021 Platinum Sponsors, CCS Fundraising and Salesforce.org, for their generous support of this year’s publication.

  • CCS Fundraising
  • Salesforce.org