A Case for Donor-Centric Gift Planning Early in Donors’ Cycle of Generosity
Published August 5, 2021
By Wm. David Smith, CAP®, President and CEO at Heaton Smith Group, LLC Fundraising professionals frequently ask themselves: How can we secure more blended and estate gifts to advance our mission? This question is especially relevant to nonprofit sub-sectors such as healthcare, arts and culture, social services, etc.) as they often have less mature gift […]
