A Case for Donor-Centric Gift Planning Early in Donors’ Cycle of Generosity

Published August 5, 2021

By Wm. David Smith, CAP®, President and CEO at Heaton Smith Group, LLC Fundraising professionals frequently ask themselves: How can we secure more blended and estate gifts to advance our mission? This question is especially relevant to nonprofit sub-sectors such as healthcare, arts and culture, social services, etc.) as they often have less mature gift […]

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