Seeking Big Gifts: Steps to Build Your Major Gifts Program
Published August 6, 2019
By Angela E. White, CFRE Senior Consultant and CEO of Johnson, Grossnickle and Associates. Building a systematic major gifts program can have a dramatic impact on your fundraising ROI (Return on Investment). Establishing a major gifts program that is systematic involves creating a purposeful, organized, and ongoing program for identifying and cultivating relationships with donors […]
