Beyond People and Place – to Purpose: Engaging Aspirational and Transformational Donors
Published July 2, 2019
By Richard Tollefson, Founder and President, and Michal Tyra, Director of Client and Community Engagement at The Phoenix Philanthropy Group. Appealing to aspirational and transformational donors requires moving beyond typical prospect development – moving beyond simply looking at people and place – to purpose. Ask any competent development professional how to enhance fundraising performance, and […]