The nation’s longest running, most comprehensive report on philanthropy, The Annual Report on Philanthropy, is a 350+ page report with chapters that provide in-depth analysis of findings on total charitable giving, giving by sources, and giving to major recipient categories. In addition, each chapter provides strategic insights into the latest giving trends and facts.
Every year, Giving USA releases special reports on key topics in the sector to which you will have free access as a Giving USA subscriber. Previous Special Reports that have been published include research on topics like Donor Advised Funds, Legacy Giving, and Workplace Giving. In addition, Giving USA releases an Annual State Laws Report. These special reports provide you access to a deep dive into the data of emerging challenges and trends affecting philanthropy and fundraising.
Giving USA and Salesforce.org joined forces to create the Giving USA Data Tableau Visualization of the full giving history in the USA from 1980-2022. This interactive visualization grants nonprofit fundraisers access to leverage sector-wide macro data to compare and model the giving trends that drive decision making and forecasting at organizations.
See how Giving USA paints the picture of charitable giving in America.
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By Barbara O’Reilly, CFRE, Founder and Principal, Windmill Hill Consulting Campaigns hold a special kind of allure in the nonprofit world. They’re bold, they’re visible, and when they work, they can transform an organization’s trajectory. But after years of working in-house and consulting with nonprofits of all shapes and sizes, one thing is clear: […]
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By Sarah Tedesco, Chief Operating Officer and Part Owner, DonorSearch As a nonprofit fundraising professional, you’ve likely heard the gist of why you should personalize donor communications many times. Your supporters want to know that they’re integral members of your organization’s community and partners in your mission-critical efforts, so your interactions with them should […]
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By Jim Bush, CEO, Winkler Group If you’re buying paper towels, a closed RFP makes sense. You define the specifications, solicit bids, compare prices, and select a vendor. The product is standardized. The risk is low. If one supplier disappoints, you switch the next year. Campaign planning and strategic planning are not paper towels. […]
Read moreThis year, get more value than ever before!
“I often talk about the Giving USA Executive Summary information with family foundation and nonprofit boards. The data is invaluable in building knowledge and deconstructing myths about giving. It’s an essential part of my toolkit for building a culture of philanthropy.”
“Giving USA is critical resource in tracking trends in the sector, in particular because of the long-term view it provides. In addition to giving us a rich view both of fluctuations in giving sources and distribution patterns, it also provides an estimate for giving to religious organizations. This is important because it can often be a blind spot in research because these organizations aren’t required to file an annual financial report with the IRS.”
“I look forward to the Giving USA report every year to better help me work with not for profit organizations and our private foundation clients. The data helps me to better understand the philanthropic world around me and, many times, confirms what I see on a day to day basis. We can better serve our clients when we have research data. It helps us to better explain and structure gifts to meet both the needs of our individual clients and the missions they wish to advance.”
“Giving USA is the main source for our industry’s most reliable charitable giving information. They identify trends, provide great data and embrace the spirit for how Americans engage in making the world a better place. Every philanthropic professional I know uses the data and quotes it regularly. I eagerly await to see what their findings will report every June. On behalf of the working professionals I express my gratitude to them for their scientific and disciplined approach to their work.”
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