What We Have Learned From Crises and Can Use in Coronavirus Age
Published March 31, 2020
By Laura MacDonald, CFRE, Principal & Founder at Benefactor Group This article originally appeared in The Chronicle of Philanthropy and has been reposted with their permission. After 9/11, many charities stopped talking to their donors and then waited too long to open up the dialogue again, says Laura MacDonald, vice chair of the Giving USA […]
Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects
Published March 27, 2020
By Justin Ware Senior Vice President of Digital at BWF Change can feel glacial, especially for those of us who work with limited nonprofit budgets. The desire to stick with “Safe” and proven tactics often stymies innovation, because losing a little is better than risking the unknown, when margins are tight. But eventually, the […]
Lessons Learned from Previous Crisis Situations
Published March 20, 2020
By Laura MacDonald, CFRE, Principal & Founder at Benefactor Group Several clients have reached out with questions about their fundraising efforts in these uncertain times. Here is one response to a colleague at a midwestern art museum–perhaps you will find insights that can apply in your situation, Sara – thank you for the question. Obviously […]
Disaster Fundraising: Lessons from the Australian Bushfires
Published March 13, 2020
By Stephanie Pietromonaco, Consultant at AskRIGHT In the midst of natural disasters, philanthropy gives people a way to feel in control and that they can make a difference. As consultants, we must be prepared with sound advice for our current and potential clients during these challenging times. AskRIGHT has learned a great deal about disaster […]
Supercharge Your Work Through Strategic Planning
Published February 25, 2020
By Sharon Tiknis, Executive Vice President & East Division Manager and Lieve Buzard, Senior Client Service Associate at The Alford Group It’s Tuesday morning at 10 a.m., and your inbox already has too many unread e-mails to count. Sifting through meeting appointments and time-sensitive requests, the phone rings with a request from a donor. Before […]
10 Things I Wish I Knew When I Became a Major Gift Officer
Published February 11, 2020
By Robin Bellinger, Strategic Partner and Certified Coach at Advancement Resources Many distractions stand in the way of our focus on building relationships with the highest level of potential donors, matching passion to areas of need, facilitating engagement, securing support and demonstrating philanthropic return on investment. Reflecting on my early years as a major gift […]
3 Key Insights from the 2019 Major Gift Benchmark Study
Published
By Jeff Giannotto, Senior Solutions Advisor at MarketSmart An argument can be made that research is the backbone of The Giving Institute. As the mission statement reads, The Institute exists “to actively champion thought leadership that empowers philanthropy.” What better way to do that than through research? Opinions are great, but data is better, and […]
Perfecting Your Fundraising Strategy in the New Year
Published January 22, 2020
By Aly Sterling, founder and president of Aly Sterling Philanthropy Perfecting Your Fundraising Strategy in the New Year With the new year comes a fresh start. You have a full 365 days to fill with fundraising activities, social activities, and positive impact activities fueled by gifts from donors. You have another year of efforts under […]
The Campaign is Dead: Long Live the Campaign
Published January 7, 2020
By Greg Hagin, Managing Director and Adam Miller, Vice President of CCS Fundraising For more than 100 years, the traditional fundraising campaign has been the vehicle of choice for institutions to galvanize the community and secure significant gift commitments. For healthcare institutions, traditional campaigns are bigger and more popular than ever. In 2017, just over […]