Insights

Ensuring Sustainability with Diverse Revenue Streams

Published April 15, 2019

By Rachel Hutchisson, Chair of The Giving Institute, Vice President of Corporate Citizenship & Philanthropy at Blackbaud Diverse revenue streams and individual fundraising play a key role in a healthy funding mix. As we shared in our recent report from the Blackbaud Institute, The Right Mix, dependence on any one source of giving could affect […]

Read More

The Role of Social Norms

Published April 8, 2019

By Kelsey Crouch-Dodson, Project Manager, Bentz Whaley Flessner The newest report from the Women’s Philanthropy Institute, Encouraging Giving to Women’s & Girls’ Causes: The Role of Social Norms, explores the intersection of social norms, gender, and charitable giving. This study analyzes how current giving behavior of others, future outlooks on giving, and gender affect donor […]

Read More

3 Concrete Strategies to Address The Donor Retention Crisis

Published

By Jeff Gordy, President, Neon One If you’ve been reading the news as of late regarding charitable giving, you may have seen a lot of chatter about how smaller donors have been dropping away from organizations while overall giving increased slightly from 2017 to 2018. This information is being driven by the Fundraising Effectiveness Project, […]

Read More

Fundraising is a Profession and Like Other Professions – Coaching Should be Considered

Published April 2, 2019

By Dr. Jason Ketter, Senior Consultant, AskRIGHT.com In the movie Rocky, Burgess Meredith plays Mickey—Rocky’s coach/trainer. He was a grumpy guy and even Rocky was somewhat afraid of him. Anyone familiar with the film would remember both Rocky and Mickey. Muhammad Ali is perhaps the most famous non-fictional boxer of all times and most have […]

Read More

Photo by Helloquence on Unsplash

Can Strategic Planning Lead to a Major Gift? Yes!

Published March 18, 2019

By Ann J. Shackelford, Senior Consultant, and Steve W. Waiksnoris, Senior Consultant, Arthur Alley. I was recently with a group of board members, staff and other stakeholders of a human services organization. They had contracted our firm to perform a community needs assessment and strategic plan, and this was the day we were going to […]

Read More

How to A/B Test in Fundraising Emails

Published March 12, 2019

By Molly Saks, Senior Marketing Associate, Campbell & Company According to the M+R Benchmarks 2018 Study, email accounted for 28% of online revenue in 2017. Email still matters—but it’s increasingly important to craft those messages strategically. The same study reported that response rate to fundraising emails declined by 6% in 2017. So how can you […]

Read More

What Differentiates a Nonprofit Executive Search?

Published

By Ron Guisinger, SPHR, Senior Consultant Benefactor Group When a nonprofit hires an independent party to assist with the search and selection of its next leader, it can pursue various options: large, globally branded retained search firms; boutique firms; contingent search firms; individual search professionals—or variations of them. However, anyone recruiting for nonprofit leadership positions […]

Read More

Make Every Day a Campaign Day

Published January 30, 2019

By Aly Sterling, founder and president of Aly Sterling Philanthropy Top 10 reasons why a “campaign mentality” will boost your overall fundraising program campaign mentality (kamˈpān menˈtalədē) – noun A constant mindset and approach to fundraising that includes heightened communication, focused goals, intentional donor cultivation, powerful case stories and active board engagement fueled by a […]

Read More