What is Giving USA?
Press play to see what Blackbaud’s Steve MacLaughlin has to say about Giving USA (Video was created and first released in 2014).
Giving USA: The Annual Report on Philanthropy is the seminal publication reporting on the sources and uses of charitable giving in the United States. For over 60 years, fundraisers, nonprofit leaders, donors and volunteers, scholars, and other individuals who work in or with the charitable sector have counted on Giving USA to provide the most comprehensive charitable giving data available. No other source provides the context for annual giving like Giving USA.
Giving USA’s long history is the result of its time-tested adherence to using the most rigorous methodologies available for estimating total charitable giving in the U.S. each year. This includes incorporating the most up-to-date data and methodological approaches available within the estimating procedures it uses year after year.
Its research, conducted by the Indiana University Lilly Family School of Philanthropy since 2000, estimates all giving to all charitable organizations across the United States. These national estimates do not show the changes any one organization or geographical region might observe—they calculate total giving by about 53 million households across America, approximately 16 million corporations that claim charitable deductions, over a million estates, and about 82,000 foundations. The donations go to about 1.1 million IRS-registered charities, plus a conservative estimate of 300,000 American religious organizations.
The production and release of Giving USA is the result of the collaborative efforts of Giving USA Foundation, a public service initiative of The Giving Institute, and Indiana University Lilly Family School of Philanthropy.
Together, the research team at the Indiana University Lilly Family School of Philanthropy and the fundraising professionals from the The Giving Institute, work diligently to provide the most accurate estimates and trend data on charitable giving. First published in 1956, Giving USA: The Annual Report on Philanthropy is the longest running, most comprehensive report on philanthropy in the United States.
For most of the history of Giving USA reports, Giving USA Foundation used an in-house team to research and write the Giving USA reports. Beginning with the 2001 edition of the Giving USA: Annual Report on Philanthropy, Giving USA Foundation (then the AAFRC Trust for Philanthropy) retained the research department at the Indiana University Lilly Family School of Philanthropy to research, analyze, and write the annual report on its behalf.
The mission of The Giving Institute is to educate and engage member firms in the ethical delivery of counsel and related services to nonprofits through research, advocacy, and best practices. Since 1935, The Giving Institute and its member firms have embraced and embodied the core values of ethics, excellence, and leadership in advancing philanthropy. Serving nonprofits of every size and purpose, from local institutions to international organizations, The Giving Institute member firms embrace the highest ethical standards and maintain a strict code of fair practices. For more information, please visit The Giving Institute website.
Advancing the research, education, and public understanding of philanthropy is the mission of the Giving USA Foundation, founded in 1985 by The Giving Institute. Headquartered in Chicago, the Foundation publishes data and trends about charitable giving through its seminal publication, Giving USA: The Annual Report on Philanthropy, and quarterly reports on topics related to the field of philanthropy. Visit the Giving USA Foundation website for more information.
The Indiana University Lilly Family School of Philanthropy is a leading academic center dedicated to philanthropic studies. The mission of the School is to increase the understanding of philanthropy and to improve its practice through research, teaching, public service, and public affairs. A secondary mission of the research department at the Indiana University Lilly Family School of Philanthropy is to provide nonprofits and donors with valuable information to make informed decisions about how they can enact change in their communities, nations, and the greater world. To learn more, visit the Indiana University Lilly Family School of Philanthropy website.
Contact Giving USA
Giving USA Foundation Headquarters
225 W. Wacker Drive
Chicago, IL 60606
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