Giving USA 2025
Is Here
With over 40 years’ worth of data on giving trends in the US, the Giving USA Annual Report Subscription provides you access to a wealth of historical and current insights found nowhere else.
Annual Report on Philanthropy
The nation’s longest running, most comprehensive report on philanthropy, The Annual Report on Philanthropy, is a 350+ page report with chapters that provide in-depth analysis of findings on total charitable giving, giving by sources, and giving to major recipient categories. In addition, each chapter provides strategic insights into the latest giving trends and facts.
Subscriber Only Webinars
The gold standard for tracking philanthropy in the United States.
Special Reports
Every year, Giving USA releases special reports on key topics in the sector to which you will have free access as a Giving USA subscriber. Previous Special Reports that have been published include research on topics like Donor Advised Funds, Legacy Giving, and Workplace Giving. In addition, Giving USA releases an Annual State Laws Report. These special reports provide you access to a deep dive into the data of emerging challenges and trends affecting philanthropy and fundraising.
Our Top Supporters
Available Now
to Subscribers
Leaving a Legacy: A New Look at Planned Giving Donors
This Giving USA Special Report, Leaving a Legacy: A New Look at Planned Giving Donors is a landmark effort in understanding today’s planned giving donors, and provides valuable insight into a key aspect of philanthropy that has not yet been extensively researched.
Giving USA Special Report – Giving To Religion
Each year, religion receives the largest proportion of charitable support.
Giving USA Special Report – The Evolution of Workplace Giving
As workplace giving evolves, it is vital for fundraisers, practitioners, and scholars to understand the changing business environment and the possibilities for workplace giving in the future.
Giving USA Special Report – The Data on Donor-Advised Funds
Donor-advised funds are among today’s hottest topics with both donors and nonprofits, but until now there has been little aggregate information available about the granting side of the donor-advised fund equation.
Giving USA Special Report – Impact Giving
Get the latest insights on major giving with Impact Giving
Giving USA Special Report – Giving by Generation UPDATE
Get the latest on giving across age groups with Giving by Generations
Giving USA Special Report – Giving and the Golden Years
By 2060, it is estimated that the population of Americans over 65 will climb to 98.2 million – double the estimated population in 2015. How will aging services organizations — nonprofits dedicated to serving aging populations which include food programs and housing to adult day care, in-home services and nursing facilities — fiscally bear that growth?
Giving USA Special Report – Generations and Giving
Get the latest on giving across age groups with Generations and Giving
Arm yourself with the most robust set of data and insights on giving in America.
The Power of Shared Intelligence
See how Giving USA paints the picture of charitable giving in America
The Changing Landscape in Philanthropy
Subscribe today to access the strategic insights on last year’s giving trends.
Latest Insights
The Demographic Shift That Will Redefine Planned Giving Over the Next Decade
By Brantley Boyett, President & Co-Founder, Giving Docs Planned giving has always been shaped by demographics. But over the next decade, the donor landscape is going to change more dramatically than it has in the last fifty years, and legacy programs will need to evolve with it. Three forces are converging: Americans are living […]
...
Optimizing Decay
By Ben Miller, Senior Vice President of Data Science and Analytics, Bonterra Tech What would an additional $150 billion in annual giving make possible? Consider this: closing America’s entire food insecurity gap, funding the difference between what food-insecure families have and what they need, costs an estimated $32 billion a year. The jump from […]
...
Campaigns Are Not the Magic Cure-All: What Every Nonprofit Leader Needs to Know
By Barbara O’Reilly, CFRE, Founder and Principal, Windmill Hill Consulting Campaigns hold a special kind of allure in the nonprofit world. They’re bold, they’re visible, and when they work, they can transform an organization’s trajectory. But after years of working in-house and consulting with nonprofits of all shapes and sizes, one thing is clear: […]
...
How to Personalize Your Nonprofit’s Fundraising at Scale
By Sarah Tedesco, Chief Operating Officer and Part Owner, DonorSearch As a nonprofit fundraising professional, you’ve likely heard the gist of why you should personalize donor communications many times. Your supporters want to know that they’re integral members of your organization’s community and partners in your mission-critical efforts, so your interactions with them should […]
...
You’re Not Buying Paper Towels: Why Closed RFPs Fail Nonprofit Leaders
By Jim Bush, CEO, Winkler Group If you’re buying paper towels, a closed RFP makes sense. You define the specifications, solicit bids, compare prices, and select a vendor. The product is standardized. The risk is low. If one supplier disappoints, you switch the next year. Campaign planning and strategic planning are not paper towels. […]
...
GUSA Generations and Giving Webinar
Generations and Giving: Turning Data into Fundraising Strategy Tuesday, January 13, 2026 | 11:00 am ET Register Now The Giving USA Special Report: Generations and Giving unpacks decades of research into how each living generation gives, volunteers, and engages with philanthropy. While the data itself is powerful, knowing how to apply these insights effectively is […]
...This year, get more value than ever before!
What Fundraising Professionals
are Saying
