Generations and Giving: Turning Data into Fundraising Strategy

Tuesday, January 13, 2026  |  11:00 am ET

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The Giving USA Special Report: Generations and Giving unpacks decades of research into how each living generation gives, volunteers, and engages with philanthropy. While the data itself is powerful, knowing how to apply these insights effectively is just as important.

This Giving USA subscriber-only webinar will explore the most important trends shaping generational philanthropy and provide fundraisers with practical context for using this data in their work.

What You’ll Learn

  • How giving behaviors differ across generations—and why it matters
  • Key trends shaping donor engagement today and into the future
  • Practical ways to apply generational insights to fundraising strategy
  • How to use Giving USA data to inform messaging, stewardship, and planning

Registration Information

This webinar is included with a Giving USA subscription.

Not a subscriber yet? Subscribe today to attend the live webinar and receive the recording afterward.

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Moderator

Wendy McGrady
President and COO, The Curtis Group
Chair, Giving USA Foundation

 

Speakers

Laura MacDonald, CFRE
Principal and Founder, Benefactor Group
Past Board Chair, Giving USA Foundation
Author, The Endowment Handbook

Laura MacDonald, CFRE has over 40 years of experience in fundraising and philanthropy. Her early career in media and communications informed her ability to tell compelling stories for hundreds of nonprofit clients. Her fundraising acumen was further sharpened when working on the team during The Ohio State University’s first billion-dollar campaign.

In 2000, Laura founded Benefactor Group; a firm that has “served those who serve the common good” for 25 years by helping hundreds of nonprofit organizations fuel their cause with powerful fundraising, people, and systems.

A frequent speaker, expert advisor, and published thought leader, Laura’s insights have appeared in Advancing Philanthropy, Nonprofit Quarterly, Forbes.com, The New York Times, Ms. Magazine, the Chronicle of Philanthropy, and more. Laura is the author of The Endowment Handbook (Wiley, 2024). Her leadership includes service to and involvement with the Association of Fundraising Professionals, American Alliance of Museums, The Generosity Commission, the Giving Institute, and the Giving USA Foundation, where she served as board chair from 2020–2022. Laura currently serves as a member of the United World Colleges International board and as an Executive Committee Member of 71/70, a fund of Rev1 Ventures.

Rick Dunham
Founder + Chairman, Dunham+Company
Member, The Giving Institute
Past Chair, Giving USA Foundation

For more than four decades, Rick has served nonprofit organizations in the United States, Canada, United Kingdom, South Africa, Australia, and New Zealand. Since its founding in 2002, Dunham+Company has become a global leader in helping organizations develop and execute fully integrated fundraising and marketing strategies that have helped them grow their reach and impact. Rick served as Chair of the Giving USA Foundation from 2018-2020 and continues to serve as a member of the Board.