Tag: Email Marketing

The Demographic Shift That Will Redefine Planned Giving Over the Next Decade

By Brantley Boyett, President & Co-Founder, Giving Docs   Planned giving has always been shaped by demographics. But over the next decade, the donor landscape is going to change more dramatically than it has in the last fifty years, and legacy programs will need to evolve with it. Three forces

Optimizing Decay

By Ben Miller, Senior Vice President of Data Science and Analytics, Bonterra Tech   What would an additional $150 billion in annual giving make possible? Consider this: closing America’s entire food insecurity gap, funding the difference between what food-insecure families have and what they need, costs an estimated $32 billion

Campaigns Are Not the Magic Cure-All: What Every Nonprofit Leader Needs to Know

By Barbara O’Reilly, CFRE, Founder and Principal, Windmill Hill Consulting   Campaigns hold a special kind of allure in the nonprofit world. They’re bold, they’re visible, and when they work, they can transform an organization’s trajectory. But after years of working in-house and consulting with nonprofits of all shapes and

How to Personalize Your Nonprofit’s Fundraising at Scale

By Sarah Tedesco, Chief Operating Officer and Part Owner, DonorSearch   As a nonprofit fundraising professional, you’ve likely heard the gist of why you should personalize donor communications many times. Your supporters want to know that they’re integral members of your organization’s community and partners in your mission-critical efforts, so

You’re Not Buying Paper Towels: Why Closed RFPs Fail Nonprofit Leaders

By Jim Bush, CEO, Winkler Group   If you’re buying paper towels, a closed RFP makes sense. You define the specifications, solicit bids, compare prices, and select a vendor. The product is standardized. The risk is low. If one supplier disappoints, you switch the next year. Campaign planning and strategic

GUSA Generations and Giving Webinar

Generations and Giving: Turning Data into Fundraising Strategy Tuesday, January 13, 2026 | 11:00 am ET Register Now The Giving USA Special Report: Generations and Giving unpacks decades of research into how each living generation gives, volunteers, and engages with philanthropy. While the data itself is powerful, knowing how to

How Patrick Lencioni’s The 6 Types of Working Genius Transforms the Way Nonprofit Teams and Boards Work Together

By Michelle Cramer, CFRE, President & CEO, Cramer & Associates   It was February 23, 2021, and I was doing one of my favorite things, listening to a podcast while getting ready for the day. The episode was from At the Table with Patrick Lencioni, one of my favorite authors

What I Learned in My First Year as a Fundraising Consultant

By Bente Weitekamp, Senior Consultant, JGA Counsel   A little over a year ago, I made the transition into full-time consulting after spending 25 years as a fundraiser. It has been a year of both opportunities and rewards—marked by upheaval across the nonprofit sector, but also by the privilege of

What the 2025 Bank of America Study of Philanthropy Means for Nonprofits—and How BWF Can Help

By Dennis Prescott, Senior Vice President, BWF       The 2025 Bank of America Study of Philanthropy, produced with the Indiana University Lilly Family School of Philanthropy, offers an up-to-date look at how affluent Americans are giving, volunteering, and thinking about impact. The headline is clear: Generosity remains strong,

Adapting to Charitable Tax Changes: What Nonprofits Need to Know for 2026 and Beyond

By Ally Orlando, Senior Copywriter at DonorPerfect       The One Big Beautiful Bill Act (OBBBA), signed into law on July 4, 2025, marks one of the most significant shifts to charitable giving rules in recent history. The new law affects how donors of all sizes approach their contributions,

What the 2025 Bank of America Study of Philanthropy Reveals About Giving Today

By Keith Curtis, CEO and Chairman, The Curtis Group       Numbers tell a story, and research into donor behavior and giving trends gives all of us — fundraisers, consultants and nonprofit partners — a roadmap to navigate what’s next. The 2025 Bank of America Study of Philanthropy: Charitable

The Economic Indicators Fundraisers Should Be Watching

By Carrie Dahlquist, Senior Counsel, Strategic Information Services, Campbell & Company       Earlier this summer, Campbell & Company presented a “Looking Ahead” section in its annual Giving USA presentation—a forward-focused conversation about the Giving USA report and the economic indicators most likely to shape fundraising in the coming

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