Fundraising is a Profession and Like Other Professions – Coaching Should be Considered

Published April 2, 2019

By Dr. Jason Ketter, Senior Consultant, AskRIGHT.com In the movie Rocky, Burgess Meredith plays Mickey—Rocky’s coach/trainer. He was a grumpy guy and even Rocky was somewhat afraid of him. Anyone familiar with the film would remember both Rocky and Mickey. Muhammad Ali is perhaps the most famous non-fictional boxer of all times and most have […]

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Photo by Helloquence on Unsplash

Can Strategic Planning Lead to a Major Gift? Yes!

Published March 18, 2019

By Ann J. Shackelford, Senior Consultant, and Steve W. Waiksnoris, Senior Consultant, Arthur Alley. I was recently with a group of board members, staff and other stakeholders of a human services organization. They had contracted our firm to perform a community needs assessment and strategic plan, and this was the day we were going to […]

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How to A/B Test in Fundraising Emails

Published March 12, 2019

By Molly Saks, Senior Marketing Associate, Campbell & Company According to the M+R Benchmarks 2018 Study, email accounted for 28% of online revenue in 2017. Email still matters—but it’s increasingly important to craft those messages strategically. The same study reported that response rate to fundraising emails declined by 6% in 2017. So how can you […]

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Make Every Day a Campaign Day

Published January 30, 2019

By Aly Sterling, founder and president of Aly Sterling Philanthropy Top 10 reasons why a “campaign mentality” will boost your overall fundraising program campaign mentality (kamˈpān menˈtalədē) – noun A constant mindset and approach to fundraising that includes heightened communication, focused goals, intentional donor cultivation, powerful case stories and active board engagement fueled by a […]

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Giving USA 2018

Giving USA 2018: Americans Gave $410.02 Billion to Charity in 2017, Crossing the $400 Billion Mark for the First Time

Published June 13, 2018

OFFICIAL PRESS RELEASE Stock market, economic conditions helped drive solid growth in contributions across the board CHICAGO [June 12, 2018]— Powered by a booming stock market and a strong economy, charitable giving by American individuals, bequests, foundations and corporations to U.S. charities surged to an estimated $410.02 billion in 2017, according to Giving USA 2018: […]

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Peer-to-Peer Fundraising: 3 Tips to Maximize Your Campaign

Published April 25, 2018

By Abigail Jarvis, Director of Content, Qgiv It’s really no surprise that peer-to-peer fundraising has seen a boost in popularity alongside the rise of social media. After all, this fundraising strategy relies on social networking. Social media makes it easier than ever for your supporters to directly appeal to their social networks! But the value […]

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Giving USA 2017

Giving USA 2017: Total Charitable Donations Rise to New High of $390.05 Billion

Published June 12, 2017

OFFICIAL PRESS RELEASE Giving by individuals grows nearly 4 percent, driving the rise in total giving; contributions to all nine major philanthropy subsectors increase—the sixth time in the last four decades. American individuals, estates, foundations and corporations contributed an estimated $390.05 billion to U.S. charities in 2016, according to Giving USA 2017: The Annual Report […]

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