Giving USA 2018: Americans Gave $410.02 Billion to Charity in 2017, Crossing the $400 Billion Mark for the First Time

OFFICIAL PRESS RELEASE

Stock market, economic conditions helped drive solid growth in contributions across the board

GUSA 2018 ReportCHICAGO [June 12, 2018]— Powered by a booming stock market and a strong economy, charitable giving by American individuals, bequests, foundations and corporations to U.S. charities surged to an estimated $410.02 billion in 2017, according to Giving USA 2018: The Annual Report on Philanthropy for the Year 2017, released today.

Giving exceeded $400 billion in a single year for the first time, increasing 5.2 percent (3.0 percent adjusted for inflation) over the revised total of $389.64 contributed in 2016. (Please see below for a more detailed breakdown of the numbers for each philanthropic source and sector.)

Giving USA, the longest-running and most comprehensive report of its kind in America, is published by Giving USA Foundation, a public service initiative of The Giving Institute. It is researched and written by the Indiana University Lilly Family School of Philanthropy at IUPUI.

“Americans’ record-breaking charitable giving in 2017 demonstrates that even in divisive times our commitment to philanthropy is solid. As people have more resources available, they are choosing to use them to make a difference, pushing giving over $400 billion,” said Aggie Sweeney, CFRE, chair of Giving USA Foundation and senior counsel at Campbell & Company. “Contributions went up nearly across the board, signaling that Americans seem to be giving according to their beliefs and interests, which are diverse and wide-ranging.”

Giving from all four sources and giving to all but one of the major types of recipient organizations grew in 2017, driven by economic conditions. While policy developments may have played some role in charitable giving in 2017, most of the effects of the tax policy changes adopted in late December 2017 likely will affect giving in 2018 and beyond.

“The increase in giving in 2017 was generated in part by increases in the stock market, as evidenced by the nearly 20 percent growth in the S&P 500. Investment returns funded multiple very large gifts, most of which were given by individuals to their foundations, including two gifts of $1 billion or more,” said Amir Pasic, Ph.D., the Eugene R. Tempel dean of the Lilly Family School of Philanthropy. “This tells us that some of our most fortunate citizens are using their wealth to make some significant contributions to the common good.”

In addition to the S&P 500, other economic factors, such as personal income and personal consumption, are associated with households’ long-term financial stability and have historically been correlated with giving by individuals. These factors also experienced strong growth in 2017.

Highlights about Charitable Giving by Source

  • Giving by three of the four sources of giving grew 5 percent or more.
  • Giving by individuals represented 70 percent of total giving.
  • Giving by foundations has seen strong growth for the past seven years, according to data provided by the Foundation Center. Its five-year annualized average growth rate of 7.6 percent far exceeds the 4.3 percent annualized average growth rate for total giving.
  • Corporate giving was boosted by $405 million in contributions for relief related to natural and manmade disasters.

 “Donors and funders are becoming ever more sophisticated in their approaches to making gifts as they draw on the increasing availability of new data, new technology and new ideas,” said Rachel Hutchisson, chair of The Giving Institute, and vice president of corporate citizenship and philanthropy for Blackbaud. “We are seeing innovations across the philanthropic sector that are contributing to strong growth in giving, which benefits everyone.”

 The Numbers for 2017 Charitable Giving by Source:

  • Giving by individuals totaled an estimated $286.65 billion, rising 5.2 percent in 2017 (an increase of 3.0 percent, adjusted for inflation).
  • Giving by foundations increased 6.0 percent, to an estimated $66.90 billion in 2017 (an increase of 3.8 percent, adjusted for inflation). Data on foundation giving are provided by the Foundation Center.
  • Giving by bequest totaled an estimated $35.70 billion in 2017, increasing 2.3 percent from 2016 (a 0.2 percent increase, adjusted for inflation).
  • Giving by corporations is estimated to have increased by 8.0 percent in 2017, totaling $20.77 billion (an increase of 5.7 percent, adjusted for inflation).

“Giving to nearly all categories of charities experienced significant growth, and giving to foundations achieved a double-digit growth rate,” said Una Osili, Ph.D., associate dean for research and international programs at the Indiana University Lilly Family School of Philanthropy. “Economic growth contributed to these widespread increases in 2017, and there is heightened interest in the overall economic environment and other factors that can help nonprofits sustain this growth over time.”

Highlights about 2017 Gifts to Charitable Organizations

Charitable subsectors receiving contributions generally experienced strong growth.

  • Giving to foundations saw the largest growth in charitable contributions, increasing 15.5 percent, based on data provided by the Foundation Center. This growth was driven by extraordinarily large gifts by major philanthropists, such as Michael and Susan Dell and Mark Zuckerberg and Priscilla Chan, to their foundations.
  • Giving to eight of the nine major types of recipient organizations increased in 2017.
  • The exception was giving to international affairs organizations, which declined after several years of steady growth. However, giving to this subsector still reached its third-highest level ever recorded.
  • Seven of the nine types of recipient organizations experienced growth of 5 percent or more.

“The broad growth in giving to virtually all charitable subsectors suggests that charities are connecting effectively with their donors and demonstrating their impact and case for support,” said Patrick M. Rooney, Ph.D., executive associate dean for academic affairs at the Lilly Family School of Philanthropy. “While it is too soon to know with certainty how recent policy changes may influence when and how much donors give, what is certain is that cultivating and nurturing strong, ongoing relationships with donors will only become more important as the changes to federal tax policy made at the end of 2017 take effect.”

The Numbers for 2017 Charitable Giving to Recipients:

  • Giving to religion increased 2.9 percent (0.7 percent adjusted for inflation), receiving an estimated $127.37 billion in contributions.
  • Giving to education is estimated to have increased 6.2 percent (4.0 percent adjusted for inflation) to $58.90 billion.
  • Giving to human services increased by an estimated 5.1 percent (2.9 percent adjusted for inflation) totaling $50.06 billion.
  • Giving to foundations is estimated to have increased by 15.5 percent (13.1 percent adjusted for inflation) to $45.89 billion, based on data provided by the Foundation Center.
  • Giving to health organizations is estimated to have increased by 7.3 percent (5.1 percent adjusted for inflation) to $38.27 billion.
  • Giving to public-society benefit organizations increased an estimated 7.8 percent (5.5 percent adjusted for inflation) to $29.59 billion.
  • Giving to arts, culture, and humanities is estimated to have increased 8.7 percent (6.5 percent) to $19.51 billion.
  • Giving to international affairs is estimated to have declined 4.4 percent (6.4 percent adjusted for inflation) to $22.97 billion.
  • Giving to environment and animal organizations is estimated to have increased 7.2 percent (5.0 percent adjusted for inflation) to $11.83 billion.

 In addition, giving to individuals, which is less than 2 percent of total giving, is estimated to have declined 20.7 percent (22.4 percent in inflation-adjusted dollars) in 2017, to $7.87 billion, primarily as a result of an unusually high increase in 2016. The bulk of these donations are in-kind gifts of medications to patients in need, made through the patient assistance programs of pharmaceutical companies’ operating foundations.

Unallocated giving was negative $2.24 billion in 2017. This amount can be considered the difference between giving by source and use in a particular year. It includes the difference between itemized deductions by individuals (and households) carried over from previous years. The tax year in which a gift is claimed by the donor (carried over) and the year when the recipient organization reports it as revenue (the year in which it is received) may be different.

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NOTES TO EDITORS

Members of the media can request 40-year data tables that show sources of contributions by year in current and inflation-adjusted dollars, and allocation of gifts by type of recipient category, also in current and inflation-adjusted dollars. Data also are available showing total giving as a percentage of GDP, individual giving as a percentage of disposable income and corporate giving as a percentage of corporate pre-tax profits.

The requested citation for Giving USA is Giving USA 2018: The Annual Report on Philanthropy for the Year 2017, a publication of Giving USA Foundation, 2018, researched and written by the Indiana University Lilly Family School of Philanthropy. Available online at www.givingusa.org.

About Giving USA Foundation

Advancing the research, education and public understanding of philanthropy is the mission of Giving USA Foundation, founded in 1985 by The Giving Institute. Headquartered in Chicago, the Foundation publishes data and trends about charitable giving through its seminal publication, Giving USA, and quarterly reports on topics related to philanthropy. Published since 1956, Giving USA is the longest running, most comprehensive report on philanthropy in America. Read more about Giving USA Foundation’s history, as well as the history of Giving USA and philanthropy in the U.S. in the Giving USA 2015 Spotlight: Celebrating Service to Philanthropy (available as a free download).

About Giving USA

For over 60 years, Giving USA: The Annual Report on Philanthropy in America, has provided comprehensive charitable giving data that are relied on by donors, fundraisers and nonprofit leaders. The research in this annual report estimates all giving to charitable organizations across the United States. Giving USA is a public outreach initiative of Giving USA FoundationTM and is researched and written by the Indiana University Lilly Family School of Philanthropy. Giving USA Foundation, established in 1985 by The Giving Institute, endeavors to advance philanthropy through research and education. Explore Giving USA products and resources, including free highlights of each annual report, at our online store.

About The Giving Institute

The Giving Institute, the parent organization of Giving USA FoundationTM, consists of member organizations that have embraced and embodied the core values of ethics, excellence and leadership in advancing philanthropy. Serving clients of every size and purpose, from local institutions to international organizations, The Giving Institute member organizations embrace the highest ethical standards and maintain a strict code of fair practices. For information on selecting fundraising counsel, visit www.givinginstitute.org.

How to Obtain Giving USA 2018

Giving USA 2018: The Annual Report on Philanthropy for the Year 2017 will be available for download on June 12 at www.givingusa.org. A complimentary executive summary, Highlights, also will be available on that date.

Customers can select from a number of Giving USA 2018 products, including the full report, available in both digital and paperback formats; a PowerPoint slide deck; data tables; and the free Highlights executive summary.

Giving USA Foundation periodically publishes in-depth reports (Special Reports) on different aspects of charitable giving and fundraising trends. Visit www.givingusa.org for available topics; prices vary.

About the Indiana University Lilly Family School of Philanthropy

The Indiana University Lilly Family School of Philanthropy at IUPUI is dedicated to improving philanthropy to improve the world by training and empowering students and professionals to be innovators and leaders who create positive and lasting change. The school offers a comprehensive approach to philanthropy through its academic, research, and international programs and through The Fund Raising School, Lake Institute on Faith & Giving and the Women’s Philanthropy Institute. For more information, visit philanthropy.iupui.edu.

Giving USA Methodology

Giving USA estimates primarily rely on econometric methods developed by leading researchers in philanthropy and the nonprofit sector and are reviewed and approved by members of the Giving USA Advisory Council on Methodology (ACM). Members of the ACM include research directors from national nonprofit organizations, as well as scholars from such disciplines as economics and public affairs, all of whom are involved in studying philanthropy and the nonprofit sector.

The Indiana University Lilly Family School of Philanthropy prepares all of the estimates in Giving USA for Giving USA Foundation. Giving USA develops estimates for giving by each type of donor (sources) and for recipient organizations categorized by subsectors (uses). Most of Giving USA’s annual estimates are based on econometric analyses and tabulations of tax data, economic indicators and demographics. Data for giving by foundations come from Foundation Center.

Following the same approach used by leading public and private institutions that develop economic statistics, Giving USA researchers update data found within Giving USA each year. This is because current Giving USA estimates are developed before final tax data, some economic indicators and some demographic data are available. The estimates are revised and updated as final versions of these data become available. Final estimates are usually developed two or three years after their initial release.

For more specific details on Giving USA’s methodology, please refer to the “Brief summary of methods” section within Giving USA 2018 or contact the Indiana University Lilly Family School of Philanthropy at adrldavi@iupui.edu or 317-278-8972.


Peer-to-Peer Fundraising: 3 Tips to Maximize Your Campaign

By Abigail Jarvis, Director of Content, Qgiv

It’s really no surprise that peer-to-peer fundraising has seen a boost in popularity alongside the rise of social media. After all, this fundraising strategy relies on social networking. Social media makes it easier than ever for your supporters to directly appeal to their social networks!

But the value of peer-to-peer fundraising campaigns isn’t just measured by the number of new donors your supporters are able to reach.

A truly successful peer-to-peer fundraising campaign will actually bring your existing supporters closer to your nonprofit. That’s because they will get to practice advocating for your nonprofit to their friends and family and emphasizing the
good work you do for your community.

To fully engage your supporters in your mission and your campaign, take these 3 top tips to heart:

  • Choose the right peer-to-peer fundraising platform.
  • Coach and encourage your fundraisers.
  • Host a peer-to-peer fundraising event.

Ready to lead your most successful peer-to-peer fundraising campaign to date? Keep reading!

The best peer-to-peer fundraising campaigns are also the easiest to participate in. Your fundraising volunteers have to do a lot more work to serve as peer-to-peer fundraisers than just submitting a donation through your online form.

You need a peer-to-peer fundraising software solution that can provide:

  • Individual fundraising pages for your supporters. They should be able to update the images and videos on their pages, share them easily across social media platforms, post updates, and display badges for milestones achieved.
  • One central campaign page for your nonprofit to keep track of the overall campaign. You should be able to display a leaderboard, track overall donations with a fundraising thermometer, and give shoutouts to individual fundraisers.
  • Communication features for your nonprofit to stay connected to individual fundraisers. You should be able to share documents and messages with your fundraisers, and they should be able to easily respond with any questions they have.
With these features, your fundraisers will feel confident that they’re prepared to raise money for your cause. They won’t be intimidated by the process!

Besides making the actual fundraising process easier for your fundraisers, you can also encourage participation in a peer-to-peer fundraising campaign with the right coaching.

When we say coaching, we mostly mean providing useful materials to your fundraisers. You have to keep in mind that as passionate as your supporters are, they likely aren’t professional fundraisers! They don’t have the experience you do, so you have to give them basic tools if you want them to have a fighting chance at reaching their goals.

You might consider providing your fundraisers with:

  • Pre-written posts for sharing their fundraising pages on social media.
  • Suggestions for how to share the stories that will encourage donations.
  • Branded images and videos to post on their fundraising pages.
  • Fundraising letter templates, like these from Qgiv!
  • Badges for their fundraising pages when they meet donation milestones.

There are other ways to keep your fundraisers from getting discouraged. Namely, to foster some friendly competition among your individual fundraisers!

You should ensure that you keep your leaderboard updated with the highest-earning individual fundraising pages. Send out regular messages alerting all participants to their new positions on the leaderboard.

Online fundraising is easy to share and spread to a wide audience. But sometimes, you need an in-person fundraising event to harness your supporters’ passion for your cause.

Often, fundraising events are incorporated into peer-to-peer fundraising campaigns from the beginning. For example, your nonprofit could host a charity walkathon for breast cancer research and use a certain amount of peer-to-peer fundraising revenue to earn a place at the starting line.

But what about a closing event to celebrate the end of a successful peer-to-peer fundraising campaign?

When planning a celebratory event
, incorporate your peer-to-peer fundraising campaign by:

  • Seating attendees based on their peer-to-peer fundraising performance.
  • Awarding the top fundraisers onstage during the height of the event.
  • Showing screenshots of the top fundraising pages on the big screen.
  • Projecting your fundraising thermometer at the front of the room.

If you make sure to list these perks in your initial campaign launch materials, your participants will be motivated to raise more to earn them at the closing event!

Peer-to-peer campaigns are great choices for nonprofits who want to truly engage their supporters. With these tips, you can do just that!

 

About the Author 

Abby Jarvis is a blogger, marketer, and communications coordinator for Qgiv, an online fundraising service provider. Qgiv offers industry-leading online giving and peer to peer fundraising tools for nonprofit, faith-based, and political organizations of all sizes. When she’s not working at Qgiv, Abby can usually be found writing for local magazines, catching up on her favorite blogs, or binge-watching sci-fi shows on Netflix.


Giving USA 2017: Total Charitable Donations Rise to New High of $390.05 Billion

OFFICIAL PRESS RELEASE

Giving by individuals grows nearly 4 percent, driving the rise in total giving; contributions to all nine major philanthropy subsectors increase—the sixth time in the last four decades.

Giving USA 2017: The Annual Report on Philanthropy for the Year 2016

American individuals, estates, foundations and corporations contributed an estimated $390.05 billion to U.S. charities in 2016, according to Giving USA 2017: The Annual Report on Philanthropy for the Year 2016, released today.

Total giving rose 2.7 percent in current dollars (1.4 percent adjusted for inflation) from the revised estimate of $379.89 billion for total giving in 2015. (Please see below for a more detailed breakdown of the numbers for each philanthropic source and sector.)

Giving USA, the longest-running and most comprehensive report of its kind in America, is published by Giving USA Foundation, a public service initiative of The Giving Institute. It is researched and written by the Indiana University Lilly Family School of Philanthropy.

Charitable giving from individuals, foundations and corporations all increased in 2016, while gifts by estates decreased sharply.

Giving to all nine major categories of recipient organizations grew, making 2016 just the sixth time in the past 40 years that this has occurred. The nine categories are religion; education; human services; giving to foundations; health; public-society benefit; arts, culture and humanities; international affairs; and environment and animals.

“This report tells us that Americans remained generous in 2016, despite it being a year punctuated by economic and political uncertainty,” said Aggie Sweeney, CFRE, chair of Giving USA Foundation and senior counsel at Campbell & Company. “We saw growth in every major sector, indicating the resilience of philanthropy and diverse motivations of donors.”

The rise in total giving was spurred largely by giving from individuals, which increased nearly 4 percent in 2016.

“Individual giving continued its remarkable role in American philanthropy in a year that included a turbulent election season that reflected a globally resurgent populism,” said Amir Pasic, Ph.D., the Eugene R. Tempel Dean of the Lilly Family School of Philanthropy. “In this context, the absence of a dramatic change in giving is perhaps remarkable, but it also demonstrates the need for us to better understand the multitude of individual and collective decisions that comprise our record of national giving.”

While the political climate may play a role in some donors’ decisions to give to charity, research conducted by the Indiana University Lilly Family School of Philanthropy and other philanthropy researchers has long demonstrated that aggregate giving trends are influenced by large-scale economic factors. These factors ultimately affect the economic and financial circumstances of all types of donors and, therefore, their ability to give.

As an example of the link between the economy and charitable giving trends, giving by individuals has historically correlated with changes in such national-level economic indicators as personal consumption, disposable personal income and the Standard & Poor’s 500 Index. All of these factors are associated with households’ permanent and long-term financial stability.

In 2016, helping to increase giving by individuals and households, both personal consumption and disposable personal income grew by nearly 4 percent over 2015. The S&P 500 finished the year up 9.5 percent after uneven performance for much of 2016 and a mixed economic picture in 2015.

“When compared with giving by individuals, corporate giving saw slightly more modest growth in 2016, at 3.5 percent,” said Jeffrey Byrne, Chair of The Giving Institute, and president and CEO of Jeffrey D. Byrne + Associates. “Corporate giving is significantly influenced by annual changes in pre-tax profits and Gross Domestic Product, which was up 3.0 percent, as compared with 3.7 percent in 2015 and 4.2 percent in 2014. Similarly, corporate pre-tax profits, which can be quite variable from year to year, grew 2.7 percent in 2016.”

Highlights about Giving by Source

  • Giving by individuals grew at a higher rate than the other sources of giving, outpacing giving by foundations and by corporations, and offsetting the sharp decline in bequests.
  • Giving by foundations rose more slowly in 2016 compared to the stronger increases seen in recent years, according to data provided by Foundation Center.
  • Corporate giving increased modestly in 2016, in the wake of slower GDP growth and little movement in the share of pre-tax profits directed to giving.
  • Giving by bequest fell sharply, following two years of strong growth. Gifts in the form of bequests frequently fluctuate from year to year and are less influenced by economic factors.

“In 2016, we saw something of a democratization of philanthropy,” said Patrick M. Rooney, Ph.D., associate dean for academic affairs and research at the Lilly Family School of Philanthropy. “The strong growth in individual giving may be less attributable to the largest of the large gifts, which were not as robust as we have seen in some prior years, suggesting that more of that growth in 2016 may have come from giving by donors among the general population compared to recent years.”

The Numbers for 2016 Charitable Giving by Source:

  • Giving by individuals totaled an estimated $281.86 billion, rising 3.9 percent (2.6 percent adjusted for inflation) in 2016.
  • Giving by foundations increased 3.5 percent (2.2 percent adjusted for inflation) to an estimated $59.28 billion in 2016. Data on foundation giving are provided by Foundation Center.
  • Giving by bequest totaled an estimated $30.36 billion in 2016, declining 9.0 percent (10.1 percent adjusted for inflation) from 2015.
  • Giving by corporations is estimated to have increased by 3.5 percent (2.3 percent adjusted for inflation) in 2016, totaling $18.55 billion.

New to this year’s edition of Giving USA is a special section on donor-advised funds, which provides analysis of major trends in both giving to and from these charitable vehicles.

Highlights about 2016 Gifts to Charitable Organizations

For the charitable organizations receiving contributions, 2016 was a year of growth across the board.

  • Giving to all nine major types of charitable organizations increased in 2016.
  • Education giving saw relatively slower growth (3.6 percent) compared to the strong growth rates experienced in most post-recession years. In each of the years 2014 and 2015 education giving grew by more than 8 percent.
  • Giving to international affairs, human services and public-society benefit organizations all grew. This growth is in spite of relatively few widely publicized natural disasters, which often increase contributions to these types of organizations.
  • Environment and animals charities; arts, culture and humanities organizations; international affairs nonprofits; and health causes experienced the largest jumps in contributions.

“In 2016, we saw a number of changes from patterns we have seen in recent years,” said Una Osili, Ph.D., director of research at the Indiana University Lilly Family School of Philanthropy. “While giving to arts, health and the environment experienced significant growth, giving to education saw relatively slower growth. In most years, giving to education, arts and culture and health organizations often experience similar changes in growth rates, but in 2016 arts and health giving are both notably higher than giving to education. Giving for international affairs also saw growth even though there were lower levels of giving for disaster relief.”

The Numbers for 2016 Charitable Giving to Recipients:

  • Giving to religion increased 3.0 percent (1.8 percent adjusted for inflation), with an estimated $122.94 billion in contributions.
  • Giving to education is estimated to have increased 3.6 percent (2.3 percent adjusted for inflation) to $59.77 billion.
  • Giving to human services increased by an estimated 4.0 percent (2.7 percent adjusted for inflation), totaling $46.80 billion.
  • Giving to foundations is estimated to have increased by 3.1 percent (1.8 percent adjusted for inflation), rising to $40.56 billion.
  • Giving to health organizations is estimated to have increased by 5.7 percent (4.4 percent adjusted for inflation), to $33.14 billion.
  • Giving to public-society benefit organizations increased by an estimated 3.7 percent (2.5 percent adjusted for inflation) to $29.89 billion.
  • Giving to arts, culture, and humanities is estimated to have increased 6.4 percent (5.1 percent adjusted for inflation) to $18.21 billion.
  • Giving to international affairs is estimated to be $22.03 billion in 2016, an increase of 5.8 percent (4.6 percent adjusted for inflation).
  • Giving to environment and animal organizations is estimated to have increased 7.2 percent (5.8 percent adjusted for inflation) to $11.05 billion.

In addition, giving to individuals is estimated to have declined 2.5 percent (3.7 percent in inflation-adjusted dollars) to $7.12 billion. The bulk of these donations are in-kind gifts of medications to patients in need, made through the Patient Assistance Programs (PAPs) of pharmaceutical companies’ operating foundations.

Unallocated giving was negative $1.46 billion in 2016. This amount can be considered as the difference between giving by source and by use in any particular year. This amount includes the difference between itemized deductions by individuals (and households) carried over from previous years. The tax year in which a gift is claimed by the donor (carried over) and the year when the recipient organization reports it as revenue (the year in which it is received) may be different.

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NOTES TO EDITORS
Members of the media can request 40-year data tables that show sources of contributions by year in current and inflation-adjusted dollars, and allocation of gifts by type of recipient category, also in current and inflation-adjusted dollars. Data also are available showing total giving as a percentage of GDP, individual giving as a percentage of disposable income and corporate giving as a percentage of corporate pre-tax profits.

The requested citation for Giving USA is Giving USA 2017: The Annual Report on Philanthropy for the Year 2016, a publication of Giving USA Foundation, 2017, researched and written by the Indiana University Lilly Family School of Philanthropy. Available online at www.givingusa.org.

About Giving USA Foundation
Advancing the research, education and public understanding of philanthropy is the mission of Giving USA Foundation, founded in 1985 by The Giving Institute. Headquartered in Chicago, the Foundation publishes data and trends about charitable giving through its seminal publication, Giving USA, and quarterly reports on topics related to philanthropy. Published since 1956, Giving USA is the longest running, most comprehensive report on philanthropy in America. Read more about Giving USA Foundation’s history, as well as the history of Giving USA and philanthropy in the U.S. in the Giving USA 2015 Spotlight: Celebrating Service to Philanthropy (available as a free download).

About Giving USA
For over 60 years, Giving USA: The Annual Report on Philanthropy in America, has provided comprehensive charitable giving data that are relied on by donors, fundraisers and nonprofit leaders. The research in this annual report estimates all giving to charitable organizations across the United States. Giving USA is a public outreach initiative of Giving USA Foundation and is researched and written by the Indiana University Lilly Family School of Philanthropy. Giving USA Foundation, established in 1985 by The Giving Institute, endeavors to advance philanthropy through research and education. Explore Giving USA products and resources, including free highlights of each annual report, at our online store.

About The Giving Institute
The Giving Institute, the parent organization of Giving USA Foundation, consists of member organizations that have embraced and embodied the core values of ethics, excellence and leadership in advancing philanthropy. Serving clients of every size and purpose, from local institutions to international organizations, The Giving Institute member organizations embrace the highest ethical standards and maintain a strict code of fair practices. For information on selecting fundraising counsel, visit www.givinginstitute.org.

How to Obtain Giving USA 2017
Giving USA 2017: The Annual Report on Philanthropy for the Year 2016 is available for download starting June 13 at www.givingusa.org. A complimentary executive summary, Highlights, also will be available on that date.

Customers can select from a number of Giving USA 2017 products, including the full report, available in both digital and paperback formats; a PowerPoint slide deck; data tables; and the free Highlights executive summary.

Giving USA Foundation periodically publishes in-depth reports (Special Reports) on different aspects of charitable giving and fundraising trends. Visit www.givingusa.org for available topics; prices vary.

About the Indiana University Lilly Family School of Philanthropy
The Indiana University Lilly Family School of Philanthropy is dedicated to improving philanthropy to improve the world by training and empowering students and professionals to be innovators and leaders who create positive and lasting change. The school offers a comprehensive approach to philanthropy through its academic, research, and international programs and through The Fund Raising School, Lake Institute on Faith & Giving and the Women’s Philanthropy Institute. For more information, visit philanthropy.iupui.edu.

Giving USA Methodology
Giving USA estimates primarily rely on econometric methods developed by leading researchers in philanthropy and the nonprofit sector and are reviewed and approved by members of the Giving USA Advisory Council on Methodology (ACM). Members of the ACM include research directors from national nonprofit organizations, as well as scholars from such disciplines as economics and public affairs, all of whom are involved in studying philanthropy and the nonprofit sector.

The Indiana University Lilly Family School of Philanthropy prepares all of the estimates in Giving USA for Giving USA Foundation. Giving USA develops estimates for giving by each type of donor (sources) and for recipient organizations categorized by subsectors (uses). Most of Giving USA’s annual estimates are based on econometric analyses and tabulations of tax data, economic indicators and demographics. Data for giving by foundations come from Foundation Center.

Following the same approach used by leading public and private institutions that develop economic statistics, Giving USA researchers update data found within Giving USA each year. This is because current Giving USA estimates are developed before final tax data, some economic indicators and some demographic data are available. The estimates are revised and updated as final versions of these data become available. Final estimates are usually developed two or three years after their initial release.

For more specific details on Giving USA’s methodology, please refer to the “Brief summary of methods” section within Giving USA 2017 or contact the Indiana University Lilly Family School of Philanthropy at adrldavi@iupui.edu or 317-278-8972.