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Latest Insights

Major Donor Insights for Uncertain Times

By Lisa Wolf, Vice President of Consulting Westfall Gold   Now, more than ever, it is critical for nonprofits to have a strong major donor base. Organizations that have effectively engaged major donors have found they have been a lifeline during the COVID-19 crisis. Earlier this year, Westfall Gold held a webinar with philanthropists to […]

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Counterintuitive Fundraising

By Timothy M. Winkler, Sr., MA, CFRE, Principal, Founder, and CEO at Winkler Group   When I was younger—right out of college—I thought it would be cool to learn how to white water kayak. I lived close to excellent kayaking spots, so I signed up for a three-day introductory class at a white water center […]

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Will Reactionary Sustainer Donors Retain? Here’s What History Tells Us

Britt Fouks, Vice President and Managing Director at TrueSense Marketing   2020 has brought more challenges (and distractions) than any other year in the recent past. Not all challenges are negative, however. Some organizations are experiencing a positive uptick in new donors to aid their mission, including new sustainer donors. Many of the organizations experiencing […]

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What Fundraising Professionals Are Saying

Susan Ingmire

“I often talk about the Giving USA Executive Summary information with family foundation and nonprofit boards. The data is invaluable in building knowledge and deconstructing myths about giving. It’s an essential part of my toolkit for building a culture of philanthropy.”

Susan Ingmire
President
Ignite Philanthropy Advisors

Amy Comer

“Giving USA is critical resource in tracking trends in the sector, in particular because of the long-term view it provides. In addition to giving us a rich view both of fluctuations in giving sources and distribution patterns, it also provides an estimate for giving to religious organizations. This is important because it can often be a blind spot in research because these organizations aren’t required to file an annual financial report with the IRS.”

Amy Comer
Director
Customer & Market Insights, Blackbaud, Inc.

Heidi Jark

“I look forward to the Giving USA report every year to better help me work with not for profit organizations and our private foundation clients. The data helps me to better understand the philanthropic world around me and, many times, confirms what I see on a day to day basis. We can better serve our clients when we have research data. It helps us to better explain and structure gifts to meet both the needs of our individual clients and the missions they wish to advance.”

Heidi B. Jark
Managing Director & Vice President
The Foundation Office at Fifth Third Bank

Eileen Heisman

“Giving USA is the main source for our industry’s most reliable charitable giving information. They identify trends, provide great data and embrace the spirit for how Americans engage in making the world a better place. Every philanthropic professional I know uses the data and quotes it regularly. I eagerly await to see what their findings will report every June. On behalf of the working professionals I express my gratitude to them for their scientific and disciplined approach to their work.”

Eileen Heisman
CEO
National Philanthropic Trust

We acknowledge our 2020 Platinum Sponsor, CCS Fundraising, for their generous support of this year’s publication.

  • CCS Fundraising

Leading Supporters of Giving USA 2020

  • Blackbaud
  • Campbell and Company
  • Dunham+Company
  • Graham-Pelton Consulting, Inc.
  • Grenzebach Glier and Associates
  • Marts and Lundy
  • Schwab Charitable
  • Benefactor Group
  • BWF
  • Curtis Group
  • DonorSearch
  • Johnson, Grossnickle & Associates
  • Phoenix Philanthropy
  • QGiv
  • TrueSense Marketing