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Latest Insights

Four Lessons from 2020 – And How You Can Act on Them Now

By Pat House, Executive Vice President at Graham-Pelton   “Never look back unless you are planning to go that way.” – Henry David Thoreau No doubt there are few among us eager to relive 2020… and indeed, we are wise to heed Thoreau’s encouragement to keep moving forward, especially in the face of a pandemic […]

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Iconic Impact Initiative: Women and Protest

Cultural Icons for Social Change: The Iconic Impact Initiative Bridge Philanthropic Consulting (BPC) is publishing a series of position papers called The Iconic Impact Initiative to explore the historical nature of multi-cultural philanthropy and the foundations of giving that were built by modern-day leaders of color—from ordinary individuals to the most famous pop-culture icons. While […]

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Pivot to Virtual Events Helps Nonprofits Sustain 2020 Fundraising Goals

By Jenna Jameson, Corporate Communications Manager at OneCause   Nonprofits across the country continue to feel the impact of COVID-19 on their fundraising. The pandemic has been a catalyst for innovation and experimentation, as organizations were compelled to find new online revenue streams to supplement projected revenue from in-person fundraising events. In our recent report, […]

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What Fundraising Professionals Are Saying

Susan Ingmire

“I often talk about the Giving USA Executive Summary information with family foundation and nonprofit boards. The data is invaluable in building knowledge and deconstructing myths about giving. It’s an essential part of my toolkit for building a culture of philanthropy.”

Susan Ingmire
President
Ignite Philanthropy Advisors

Amy Comer

“Giving USA is critical resource in tracking trends in the sector, in particular because of the long-term view it provides. In addition to giving us a rich view both of fluctuations in giving sources and distribution patterns, it also provides an estimate for giving to religious organizations. This is important because it can often be a blind spot in research because these organizations aren’t required to file an annual financial report with the IRS.”

Amy Comer
Director
Customer & Market Insights, Blackbaud, Inc.

Heidi Jark

“I look forward to the Giving USA report every year to better help me work with not for profit organizations and our private foundation clients. The data helps me to better understand the philanthropic world around me and, many times, confirms what I see on a day to day basis. We can better serve our clients when we have research data. It helps us to better explain and structure gifts to meet both the needs of our individual clients and the missions they wish to advance.”

Heidi B. Jark
Managing Director & Vice President
The Foundation Office at Fifth Third Bank

Eileen Heisman

“Giving USA is the main source for our industry’s most reliable charitable giving information. They identify trends, provide great data and embrace the spirit for how Americans engage in making the world a better place. Every philanthropic professional I know uses the data and quotes it regularly. I eagerly await to see what their findings will report every June. On behalf of the working professionals I express my gratitude to them for their scientific and disciplined approach to their work.”

Eileen Heisman
CEO
National Philanthropic Trust

We acknowledge our 2020 Platinum Sponsor, CCS Fundraising, for their generous support of this year’s publication.

  • CCS Fundraising

Leading Supporters of Giving USA 2020

  • Blackbaud
  • Campbell and Company
  • Dunham+Company
  • Graham-Pelton Consulting, Inc.
  • Grenzebach Glier and Associates
  • Marts and Lundy
  • Schwab Charitable
  • Benefactor Group
  • BWF
  • Curtis Group
  • DonorSearch
  • Johnson, Grossnickle & Associates
  • Phoenix Philanthropy
  • QGiv
  • TrueSense Marketing

Latest Events

February 04, 2021 at 12:00pm ET / 11:00am CT

Giving USA Foundation Webinar: The Donor-Advised Fund Research Landscape

As donor-advised funds continue to grow in prominence, advisors, donors, and policy makers will be faced with myriad choices. Join the Giving USA Foundation and our guests, Dr. Una Osili and Dr. Anna Pruitt, to learn how researchers are collecting, interpreting, and sharing data to ensure that decisions are based on facts, not fear. Host: […]

June 15, 2021 at

Giving USA 2021 Release Date

The data and trends from Giving USA 2021: The Annual Report on Philanthropy for the Year 2020 will be available on June 15, 2021. Embargo lifts at 9:00am eastern time / 8:00am central.