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Latest Insights

Seismic Change

Seismic Changes in Institutional Philanthropy

By Dana Textoris, Managing Director at Grants Plus Can you feel it? The plates of institutional giving are shifting under our feet. 2020 is proving to be a year of seismic events—the COVID-19 pandemic and resulting economic fallout, the mainstreaming of Black Lives Matter as a global movement, a U.S. presidential election that we can […]

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Keep Donors Engaged

Five Steps to Keep Donors Engaged in the Midst of Turmoil

By J. Erik Rogers, Chief Strategist, Major Gift Services at Dunham+Company Our country, and world for that matter, is entangled in the chaos of a global pandemic, economic crisis, and political and social unrest. For a nonprofit who relies on the concentrated attention and benevolence of its supporters to make change happen, staying present and […]

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Peer to Peer Fundraising

Exploring the World of Peer-to-Peer Fundraising During COVID-19

By Kelly Velasquez-Hague, VP of Content Marketing & Engagement at OneCause The power of peer influence and social media has greatly impacted the landscape of nonprofit fundraising. From endurance events to virtual challenges, crowdfunding, and do-it-yourself campaigns, peer-to-peer fundraising redefines giving experiences and the ways donors engage with the causes they support. Yet many nonprofits […]

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What Fundraising Professionals Are Saying

Susan Ingmire

“I often talk about the Giving USA Executive Summary information with family foundation and nonprofit boards. The data is invaluable in building knowledge and deconstructing myths about giving. It’s an essential part of my toolkit for building a culture of philanthropy.”

Susan Ingmire
Ignite Philanthropy Advisors

Amy Comer

“Giving USA is critical resource in tracking trends in the sector, in particular because of the long-term view it provides. In addition to giving us a rich view both of fluctuations in giving sources and distribution patterns, it also provides an estimate for giving to religious organizations. This is important because it can often be a blind spot in research because these organizations aren’t required to file an annual financial report with the IRS.”

Amy Comer
Customer & Market Insights, Blackbaud, Inc.

Heidi Jark

“I look forward to the Giving USA report every year to better help me work with not for profit organizations and our private foundation clients. The data helps me to better understand the philanthropic world around me and, many times, confirms what I see on a day to day basis. We can better serve our clients when we have research data. It helps us to better explain and structure gifts to meet both the needs of our individual clients and the missions they wish to advance.”

Heidi B. Jark
Managing Director & Vice President
The Foundation Office at Fifth Third Bank

Eileen Heisman

“Giving USA is the main source for our industry’s most reliable charitable giving information. They identify trends, provide great data and embrace the spirit for how Americans engage in making the world a better place. Every philanthropic professional I know uses the data and quotes it regularly. I eagerly await to see what their findings will report every June. On behalf of the working professionals I express my gratitude to them for their scientific and disciplined approach to their work.”

Eileen Heisman
National Philanthropic Trust

We acknowledge our 2020 Platinum Sponsor, CCS Fundraising, for their generous support of this year’s publication.

  • CCS Fundraising

Leading Supporters of Giving USA 2020

  • Blackbaud
  • Campbell and Company
  • Dunham+Company
  • Graham-Pelton Consulting, Inc.
  • Grenzebach Glier and Associates
  • Marts and Lundy
  • Schwab Charitable
  • Benefactor Group
  • BWF
  • Curtis Group
  • DonorSearch
  • Johnson, Grossnickle & Associates
  • Phoenix Philanthropy
  • QGiv
  • TrueSense Marketing

Latest Events

August 05, 2020 at 12:00pm ET / 11:00am CT

Center for Nonprofit Excellence: Giving USA 2020

Register Event Date: August 5, 2020 Event Time: 12:00pm ET / 11:00am CT In order to create and maintain a successful fundraising campaign, nonprofits need to first be able to envision and understand the bigger picture behind donor tendencies and preferences. Join CNE and Victoria Dietz of The Curtis Group to learn more about high-level […]

August 05, 2020 at 12:00pm ET / 11:00am CT

An In-Depth Look at Giving USA for 2020 Purchasers

LIVE WEBINAR: An In-Depth Look at Giving USA for 2020 Purchasers August 5 12:00 – 1:00 PM EDT Purchasers will receive an email to register Exclusive to purchasers of Giving USA 2020 products*, this August 5 virtual presentation will feature Giving USA experts explaining the important findings from this year’s report and what they mean for […]