What Fundraising Professionals Are Saying

“I often talk about the Giving USA Executive Summary information with family foundation and nonprofit boards. The data is invaluable in building knowledge and deconstructing myths about giving. It’s an essential part of my toolkit for building a culture of philanthropy.”

Susan Ingmire
President
Ignite Philanthropy Advisors

“Giving USA is critical resource in tracking trends in the sector, in particular because of the long-term view it provides. In addition to giving us a rich view both of fluctuations in giving sources and distribution patterns, it also provides an estimate for giving to religious organizations. This is important because it can often be a blind spot in research because these organizations aren’t required to file an annual financial report with the IRS.”

Amy Comer
Director
Customer & Market Insights, Blackbaud, Inc.

“I look forward to the Giving USA report every year to better help me work with not for profit organizations and our private foundation clients. The data helps me to better understand the philanthropic world around me and, many times, confirms what I see on a day to day basis. We can better serve our clients when we have research data. It helps us to better explain and structure gifts to meet both the needs of our individual clients and the missions they wish to advance.”

Heidi B. Jark
Managing Director & Vice President
The Foundation Office at Fifth Third Bank

“Giving USA is the main source for our industry’s most reliable charitable giving information. They identify trends, provide great data and embrace the spirit for how Americans engage in making the world a better place. Every philanthropic professional I know uses the data and quotes it regularly. I eagerly await to see what their findings will report every June. On behalf of the working professionals I express my gratitude to them for their scientific and disciplined approach to their work.”

Eileen Heisman
CEO
National Philanthropic Trust

Latest Insights

Using Technology to Support the Human Side of Fundraising

Published July 15, 2019

By Aly Sterling, founder and president of Aly Sterling Philanthropy There is no doubt that technology has the power to revolutionize the nonprofit world—and in recent years, it certainly has. With all of the obstacles that nonprofits face, from fundraising struggles to data management complications, nonprofit professionals have been adopting rising tech trends to combat […]

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A Fundraising “High Five:” Graham-Pelton’s Top Five Takeaways and Actions from the Giving USA 2019 Report

Published July 9, 2019

By Graham-Pelton. Generous citizens contributed $427.71 billion in 2018. If every dollar given charitably in the United States last year was laid end-to-end, it would encircle Earth more than 1,500 times. Though cause for celebration, a deeper look at the results might give nonprofit leaders pause. Considering the figure in inflation-adjusted dollars, total giving decreased […]

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Donor Advised Funds and Donor Research: How They Can Work Together

Published July 5, 2019

By Liz Corney Content Marketing Manager at iWave. What is a Donor Advised Fund? Donor advised funds are now the fastest-growing philanthropic vehicle. Although they’ve been around since the 1930s, they have been growing in popularity since the 1990s. In 2018 they accounted for more than 3% of all charitable giving in the United States. […]

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We acknowledge our Platinum Sponsors, CCS Fundraising and DonorPerfect, for their generous support of this year’s publication.

  • CCS Fundraising
  • Donor Perfect

Leading Supporters of Giving USA 2018

  • Blackbaud
  • Campbell and Company
  • Dunham+Company
  • Graham-Pelton Consulting, Inc.
  • Grenzebach Glier and Associates
  • Marts and Lundy
  • Schwab Charitable
  • The Alford Group
  • Bentz Whaley Flessner
  • Curtis Group
  • Phoenix Philanthropy
  • QGiv
  • TrueSense Marketing

Latest Events

July 23, 2019 at 1:00–2:00 p.m. ET

Blackbaud Institute | WEBINAR: Giving USA 2019: Arts and Culture Trends

Blackbaud Institute | WEBINAR: Giving USA 2019: Arts and Culture Trends with Laura MacDonald, CFRE, President, Benefactor Group and Giving USA Editorial Review Board Member and Jerusha Schmalzel, Customer Success Manager, Blackbaud   July 23, 2019 | 1:00–2:00 p.m. ET   In this webinar, Giving USA Editorial Review Board Member Laura MacDonald and arts and […]

July 24, 2019 at 12:30pm

The Curtis Group | Leveraging Major Data into Major Gifts (27th Annual Virginia Fund Raising Institute)

The Curtis Group | Leveraging Major Data into Major Gifts (27th Annual Virginia Fund Raising Institute) Location: Richmond Marriott 500 East Broad Street Richmond, Virginia 23219 USA When: July 24-25 This session will unpack current industry data, focusing on two of the most influential studies in major gift fundraising: 2019 Giving USA and 2018 U.S. […]

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