Strong Donor Communication Starts with Knowing What Matters to Them
By: DonorSearch Fundraisers face two big questions daily: whom do we contact, and what should we say? Far too often, nonprofits struggle with both queries. A recent article in the Chronicle of Philanthropy criticizes nonprofits for relying on “vanity metrics” in communications to their donor community, a direct result of this struggle. DonorSearch solves this […]
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