3 Concrete Strategies to Address The Donor Retention Crisis

Published April 8, 2019

By Jeff Gordy, President, Neon One If you’ve been reading the news as of late regarding charitable giving, you may have seen a lot of chatter about how smaller donors have been dropping away from organizations while overall giving increased slightly from 2017 to 2018. This information is being driven by the Fundraising Effectiveness Project, […]

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Fundraising is a Profession and Like Other Professions – Coaching Should be Considered

Published April 2, 2019

By Dr. Jason Ketter, Senior Consultant, AskRIGHT.com In the movie Rocky, Burgess Meredith plays Mickey—Rocky’s coach/trainer. He was a grumpy guy and even Rocky was somewhat afraid of him. Anyone familiar with the film would remember both Rocky and Mickey. Muhammad Ali is perhaps the most famous non-fictional boxer of all times and most have […]

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Can Strategic Planning Lead to a Major Gift? Yes!

Published March 18, 2019

By Ann J. Shackelford, Senior Consultant, and Steve W. Waiksnoris, Senior Consultant, Arthur Alley. I was recently with a group of board members, staff and other stakeholders of a human services organization. They had contracted our firm to perform a community needs assessment and strategic plan, and this was the day we were going to […]

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How to A/B Test in Fundraising Emails

Published March 12, 2019

By Molly Saks, Senior Marketing Associate, Campbell & Company According to the M+R Benchmarks 2018 Study, email accounted for 28% of online revenue in 2017. Email still matters—but it’s increasingly important to craft those messages strategically. The same study reported that response rate to fundraising emails declined by 6% in 2017. So how can you […]

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What Differentiates a Nonprofit Executive Search?


By Ron Guisinger, SPHR, Senior Consultant Benefactor Group When a nonprofit hires an independent party to assist with the search and selection of its next leader, it can pursue various options: large, globally branded retained search firms; boutique firms; contingent search firms; individual search professionals—or variations of them. However, anyone recruiting for nonprofit leadership positions […]

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Make Every Day a Campaign Day

Published January 30, 2019

By Aly Sterling, founder and president of Aly Sterling Philanthropy Top 10 reasons why a “campaign mentality” will boost your overall fundraising program campaign mentality (kamˈpān menˈtalədē) – noun A constant mindset and approach to fundraising that includes heightened communication, focused goals, intentional donor cultivation, powerful case stories and active board engagement fueled by a […]

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3 Major Stewardship Opportunities You May Be Missing


Donors often think of their philanthropy as an investment in the future—and they want to see a meaningful return. Development professionals know how critical it is to show donors the impact of their past contributions. However, one opportunity that is often missed is the chance to provide a personal touch through meaningful stewardship that facilitates […]

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5 Ways Small Nonprofits Can Improve Financial Health

Published January 23, 2019

By David H. King, President and CEO, Alexander Haas Nonprofits of all sizes can experience cash shortages, and many do: Around half of U.S. nonprofits have less than one month of operating reserves, according to a recent study. Nearly two-thirds of charities have annual budgets of less than $1 million, which makes them similar to […]

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Three Quick Lessons from our Donor Survey on Planned Giving

Published January 17, 2019

By Bill Jacobs, Founder, Analytical Ones Recently, we did a large sample national survey of donors in the United States. We asked a wide variety of questions on planned gifts and their answers were surprising. First, is the untapped resource for planned gifts. In our survey, over one-third of respondents indicated that they currently do […]

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