Trends that Will Shape Philanthropy in 2022
Published December 16, 2021
By Jessica Browning, Principal and EVP at Winkler Group The last two years have been anything but predictable. Will 2022 be another aberration or will we return to pre-pandemic trends in giving? Below are nine trends we expect to shape philanthropy in the coming year, and how we will advise our clients to leverage […]
What new research tells us about how donors give in December (and year-round!)
Published December 2, 2021
By Tim Sarrantonio, Director of Partnerships at Neon One The following is an advanced excerpt from the upcoming Neon One industry report entitled “Donors: Understanding The Future Of Individual Giving.” This report will examine the who, what, when, where, why, and how of individual donor behavior and the changes we have seen across the sector throughout […]
The Responsive Fundraising Framework You Need to Connect with Your Donors
Published November 30, 2021
By Noah Barnett, Chief Marketing Officer at Virtuous How do you choose a new dentist, find a groomer for your newly adopted rescue dog, or purchase your first gas stove? For most of us, the answer is very different than it was twenty years ago. These days, we read reviews or solicit opinions from our friends […]
Fundraising Email Measurement in an Age of Digital Privacy
Published November 2, 2021
By Jonathan Sills, VP Digital & New Media Strategy at TrueSense Consumer privacy has advanced enormously in the past five years. The pace of change appears to be increasing: 2016: The EU’s General Data Protection Regulation (GDPR) becomes law 2019: California Consumer Privacy Act (CCPA) becomes law May 2021: Apple launches iOS 14.6 that gives users […]
The Importance of Metrics and Dashboards for Your Planning
Published October 15, 2021
By Carrie Dahlquist, Director of Strategic Information Services at Campbell & Company Developing a set of metrics to drive and evaluate development work is challenging. Many of us struggle to find time to document work undertaken in the CRM, and sometimes, we are challenged to extract that data once it is entered. There’s also the issue, for […]
3 Ways to Design a Donation Experience That Will Improve Donor Retention
Published October 8, 2021
By Abby Jarvis, Nonprofit Education Manager at Qgiv Did you know you can start retaining donors before they make their first gift? You can! Many donor retention strategies focus on what happens after a donor makes their gift. Thank-you notes and impact reports remind donors that their gift made a difference. Social media posts and longer […]
To niche or not to niche? That is the question.
Published
By Avrum Lapin and Ross Berkowitz of The Lapin Group The internet allows every person to be hyper-particular in what they are looking for—and less willing to settle for the less specific, or general. In the second part of the 20th century, whether it was I Love Lucy, The Fresh Prince of Bel Aire, or Seinfeld, when you showed […]
Developing a Shared Focus Donor Strategy to Overcome Political and Socioeconomic Divides
Published
By: Bobby Thalhimer, Senior Consultant at The Monument Group How we led the Virginia Funders Network to build a 100-member statewide network in 9 months, exceeding the member target by 100% and exceeding the revenue target by 30% At the start, we faced many hurdles. Two prior efforts to build statewide philanthropic networks in Virginia failed in their infancy. Virginia seemed […]
Take Me Out to the Ballgame!: a Comparison Between Fundraising and Baseball
Published September 24, 2021
By Poonam Prasad, President at Prasad Consulting & Research By Janet Harris, Senior Consultant at Prasad Consulting & Research Now that fall is in the air, many of us turn our attention to America’s traditional pastime: baseball. While you’re daydreaming of your hometown team making the playoffs, ask yourself, “What […]
