The Responsive Fundraising Framework You Need to Connect with Your Donors

Published November 30, 2021

By Noah Barnett, Chief Marketing Officer at Virtuous How do you choose a new dentist, find a groomer for your newly adopted rescue dog, or purchase your first gas stove? For most of us, the answer is very different than it was twenty years ago. These days, we read reviews or solicit opinions from our friends […]

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Fundraising Email Measurement in an Age of Digital Privacy

Published November 2, 2021

By Jonathan Sills, VP Digital & New Media Strategy at TrueSense Consumer privacy has advanced enormously in the past five years. The pace of change appears to be increasing: 2016: The EU’s General Data Protection Regulation (GDPR) becomes law 2019: California Consumer Privacy Act (CCPA) becomes law May 2021: Apple launches iOS 14.6 that gives users […]

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The Importance of Metrics and Dashboards for Your Planning

Published October 15, 2021

By Carrie Dahlquist, Director of Strategic Information Services at Campbell & Company Developing a set of metrics to drive and evaluate development work is challenging. Many of us struggle to find time to document work undertaken in the CRM, and sometimes, we are challenged to extract that data once it is entered.  There’s also the issue, for […]

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3 Ways to Design a Donation Experience That Will Improve Donor Retention

Published October 8, 2021

By Abby Jarvis, Nonprofit Education Manager at Qgiv Did you know you can start retaining donors before they make their first gift? You can! Many donor retention strategies focus on what happens after a donor makes their gift. Thank-you notes and impact reports remind donors that their gift made a difference. Social media posts and longer […]

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To niche or not to niche? That is the question.

Published

        By Avrum Lapin and Ross Berkowitz of The Lapin Group  The internet allows every person to be hyper-particular in what they are looking for—and less willing to settle for the less specific, or general. In the second part of the 20th century, whether it was I Love Lucy, The Fresh Prince of Bel Aire, or Seinfeld, when you showed […]

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Developing a Shared Focus Donor Strategy to Overcome Political and Socioeconomic Divides

Published

By: Bobby Thalhimer, Senior Consultant at The Monument Group How we led the Virginia Funders Network to build a 100-member statewide network in 9 months, exceeding the member target by 100% and exceeding the revenue target by 30%   At the start, we faced many hurdles. Two prior efforts to build statewide philanthropic networks in Virginia failed in their infancy. Virginia seemed […]

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Take Me Out to the Ballgame!: a Comparison Between Fundraising and Baseball

Published September 24, 2021

By Poonam Prasad, President at Prasad Consulting & Research     By Janet Harris, Senior Consultant at Prasad Consulting & Research       Now that fall is in the air, many of us turn our attention to America’s traditional pastime: baseball. While you’re daydreaming of your hometown team making the playoffs, ask yourself, “What […]

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Adapting Your Fundraising Plans Despite Delta Variant Challenges

Published September 1, 2021

By Missy Gale, CFRE, President & CEO at M. Gale & Associates The new surge of Covid-19 cases across our nation has nonprofits scrambling [again] over in-person fundraising events. Most of us had become comfortable gathering in person again, and organizations had committed to moving forward with in-person special events this fall. However, as of August 15th, only 50% of the U.S. population […]

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How to Automate Fundraising Communications

Published August 30, 2021

By Ally Orlando, Marketing Communications Specialist at DonorPerfect Tips that make fundraising marketing a breeze  Just like in your personal relationships, it’s best practice to give as much as you take from your donors and listen as much as you talk. Good communication is essential to fundraising success. Automation tools can effectively minimize your time spent […]

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