Insights – Page 15 – Giving USA

5 Tips to Turn Every New Donor into a Lifetime Supporter

By Sarah Tedesco, Executive Vice President of DonorSearch Donors not only provide essential monetary support for your organization, but they also build the foundation of the supportive community that every nonprofit needs in order to thrive. That’s why it’s so important to have an ironclad donor retention strategy in place

Financial Awareness Month: A Chance to Focus on Finances + Free Downloadable Resource

By Nathan Stelter, President of The Stelter Company April is Financial Literacy Month (likely timed with a certain tax day), and it means a chance to be part of financial planning conversations. The national holiday grew from a desire to educate kids about financial literacy, but the concepts apply to

How to Find and Keep Your Donors, Part One: Retention

By Tanya Cornejo, Senior Consultant at Benefactor Group This two-part series will share the key elements to overall donor relations: finding and keeping your donors. Before we talk about finding new donors, you need to make sure you are keeping the ones you have. Don’t put more water into a

Nonprofit Grant Seeking: The Grantmaker’s Perspective

By Dana Textoris, Managing Director at GrantsPlus Grant seeking is very important for most nonprofits. Organizations of all sizes rely on grants from foundations, government offices, and corporations to varying degrees, but any amount of support for your operations or programming is valuable. Effective grant seeking requires dedicated time, strategy,

Top Problems You May Experience After Go-Live with Salesforce

  By Jason Boley, Senior Vice President at BWF Excerpt: Problems often arise when implementing new software, but they need not be inevitable. Anticipating potential problems before going live can minimize or eliminate those potential issues after go-live. Below are several potential post-go-live problems you’ll want to be aware of

5 Ways to Make Your Fundraising Events More Inclusive

By Ally Orlando, Communications & Marketing at DonorPerfect Despite a steady incline in Diversity, Equity, & Inclusion work in the nonprofit sector, experts say most still aren’t doing enough to ensure events are inclusive and accessible to everyone. “Organizations that don’t prioritize accommodations like these at their events convey the

How to Connect with Local Businesses About Your Auction

By Karrie Wozniak, Chief Marketing Officer at OneCause Holding a special event is a great way for your organization to generate fundraising proceeds and build awareness for your cause. Including an auction as part of this event can take this experience to the next level! When planning a fundraising auction,

Decoding Donor-Advised Funds: From Data to Day-to-Day

By Keith Curtis, President of The Curtis Group   Donor-advised funds (DAFs) began in the 1930s, but in recent years these funds have become the fastest growing vehicle in philanthropy. Giving USA recently released a highly anticipated Special Report on Donor-Advised Funds. You can access the full report on the

5 Tips to Plan An Effective Nonprofit Board Retreat

  By Aly Sterling, President & Founder at Aly Sterling Philanthropy Your nonprofit’s board is the motor that keeps your organization’s administrative operations going. When everyone is on the same page, your board functions like a well-oiled machine, efficiently driving your nonprofit toward its goals. However, when your board experiences

Trends that Will Shape Philanthropy in 2022

    By Jessica Browning, Principal and EVP at Winkler Group The last two years have been anything but predictable. Will 2022 be another aberration or will we return to pre-pandemic trends in giving? Below are nine trends we expect to shape philanthropy in the coming year, and how we

What new research tells us about how donors give in December (and year-round!)

By Tim Sarrantonio, Director of Partnerships at Neon One The following is an advanced excerpt from the upcoming Neon One industry report entitled “Donors: Understanding The Future Of Individual Giving.” This report will examine the who, what, when, where, why, and how of individual donor behavior and the changes we

The Responsive Fundraising Framework You Need to Connect with Your Donors

By Noah Barnett, Chief Marketing Officer at Virtuous How do you choose a new dentist, find a groomer for your newly adopted rescue dog, or purchase your first gas stove? For most of us, the answer is very different than it was twenty years ago. These days, we read reviews

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