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Fundraising Email Measurement in an Age of Digital Privacy

By Jonathan Sills, VP Digital & New Media Strategy at TrueSense Consumer privacy has advanced enormously in the past five years. The pace of change appears to be increasing: 2016: The EU’s General Data Protection Regulation (GDPR) becomes law 2019: California Consumer Privacy Act (CCPA) becomes law May 2021: Apple

The Importance of Metrics and Dashboards for Your Planning

By Carrie Dahlquist, Director of Strategic Information Services at Campbell & Company Developing a set of metrics to drive and evaluate development work is challenging. Many of us struggle to find time to document work undertaken in the CRM, and sometimes, we are challenged to extract that data once it

3 Ways to Design a Donation Experience That Will Improve Donor Retention

By Abby Jarvis, Nonprofit Education Manager at Qgiv Did you know you can start retaining donors before they make their first gift? You can! Many donor retention strategies focus on what happens after a donor makes their gift. Thank-you notes and impact reports remind donors that their gift made a

To niche or not to niche? That is the question.

  By Avrum Lapin and Ross Berkowitz of The Lapin Group The internet allows every person to be hyper-particular in what they are looking for—and less willing to settle for the less specific, or general. In the second part of the 20th century, whether it was I Love Lucy, The

Developing a Shared Focus Donor Strategy to Overcome Political and Socioeconomic Divides

By: Bobby Thalhimer, Senior Consultant at The Monument Group How we led the Virginia Funders Network to build a 100-member statewide network in 9 months, exceeding the member target by 100% and exceeding the revenue target by 30% At the start, we faced many hurdles. Two prior efforts to build

Take Me Out to the Ballgame!: a Comparison Between Fundraising and Baseball

By Poonam Prasad, President at Prasad Consulting & Research     By Janet Harris, Senior Consultant at Prasad Consulting & Research     Now that fall is in the air, many of us turn our attention to America’s traditional pastime: baseball. While you’re daydreaming of your hometown team making the

Adapting Your Fundraising Plans Despite Delta Variant Challenges

By Missy Gale, CFRE, President & CEO at M. Gale & Associates The new surge of Covid-19 cases across our nation has nonprofits scrambling [again] over in-person fundraising events. Most of us had become comfortable gathering in person again, and organizations had committed to moving forward with in-person special events

How to Automate Fundraising Communications

By Ally Orlando, Marketing Communications Specialist at DonorPerfect Tips that make fundraising marketing a breeze Just like in your personal relationships, it’s best practice to give as much as you take from your donors and listen as much as you talk. Good communication is essential to fundraising success. Automation tools

Opportunities and Challenges of Emotional Response Giving

By Suzanne Hilser-Wiles, President at GG+A Your organization just got an influx of new donors…but how do you keep them? Across the globe, giving was one of the ways millions of people responded to the pandemic. In a moment that felt hopeless and overwhelming, helping others offered people a way

Navigating Greener Pastures in Challenging Times

By David H. King, President & CEO at Alexander Haas Despite the pandemic, development officers continue to leave relatively secure positions to take on new chief development roles, amidst the upheaval in the institutions they are joining. Over the past few months, several colleagues and friends have reached out for

Donor Engagement and Retention Techniques: Invest time now to solidify donor relationships

  By Andy Canada, Senior Consultant and Director of Data Analytics at Johnson, Grossnickle and Associates While we need to work to engage all of our donors, many nonprofits have experienced the benefit of an influx of new donors in response to the pandemic’s challenges. What can you do to

Perspectives on Giving USA 2014 from the Chair of the Giving USA Foundation

I would like to take the chair’s prerogative to bring home a point I think sometimes gets lost when it comes to Americans’ donations to our country’s philanthropic organizations. To wit, it is commonly perceived that as the stock market goes, so goes giving. This is true to a point,

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