3 Ways to Design a Donation Experience That Will Improve Donor Retention
Published October 8, 2021
By Abby Jarvis, Nonprofit Education Manager at Qgiv Did you know you can start retaining donors before they make their first gift? You can! Many donor retention strategies focus on what happens after a donor makes their gift. Thank-you notes and impact reports remind donors that their gift made a difference. Social media posts and longer […]
To niche or not to niche? That is the question.
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By Avrum Lapin and Ross Berkowitz of The Lapin Group The internet allows every person to be hyper-particular in what they are looking for—and less willing to settle for the less specific, or general. In the second part of the 20th century, whether it was I Love Lucy, The Fresh Prince of Bel Aire, or Seinfeld, when you showed […]
Developing a Shared Focus Donor Strategy to Overcome Political and Socioeconomic Divides
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By: Bobby Thalhimer, Senior Consultant at The Monument Group How we led the Virginia Funders Network to build a 100-member statewide network in 9 months, exceeding the member target by 100% and exceeding the revenue target by 30% At the start, we faced many hurdles. Two prior efforts to build statewide philanthropic networks in Virginia failed in their infancy. Virginia seemed […]
Take Me Out to the Ballgame!: a Comparison Between Fundraising and Baseball
Published September 24, 2021
By Poonam Prasad, President at Prasad Consulting & Research By Janet Harris, Senior Consultant at Prasad Consulting & Research Now that fall is in the air, many of us turn our attention to America’s traditional pastime: baseball. While you’re daydreaming of your hometown team making the playoffs, ask yourself, “What […]
Adapting Your Fundraising Plans Despite Delta Variant Challenges
Published September 1, 2021
By Missy Gale, CFRE, President & CEO at M. Gale & Associates The new surge of Covid-19 cases across our nation has nonprofits scrambling [again] over in-person fundraising events. Most of us had become comfortable gathering in person again, and organizations had committed to moving forward with in-person special events this fall. However, as of August 15th, only 50% of the U.S. population […]
How to Automate Fundraising Communications
Published August 30, 2021
By Ally Orlando, Marketing Communications Specialist at DonorPerfect Tips that make fundraising marketing a breeze Just like in your personal relationships, it’s best practice to give as much as you take from your donors and listen as much as you talk. Good communication is essential to fundraising success. Automation tools can effectively minimize your time spent […]
Opportunities and Challenges of Emotional Response Giving
Published August 27, 2021
By Suzanne Hilser-Wiles, President at GG+A Your organization just got an influx of new donors…but how do you keep them? Across the globe, giving was one of the ways millions of people responded to the pandemic. In a moment that felt hopeless and overwhelming, helping others offered people a way to do something positive and […]
Navigating Greener Pastures in Challenging Times
Published August 25, 2021
By David H. King, President & CEO at Alexander Haas Despite the pandemic, development officers continue to leave relatively secure positions to take on new chief development roles, amidst the upheaval in the institutions they are joining. Over the past few months, several colleagues and friends have reached out for advice on how to navigate […]
Donor Engagement and Retention Techniques: Invest time now to solidify donor relationships
Published August 11, 2021
By Andy Canada, Senior Consultant and Director of Data Analytics at Johnson, Grossnickle and Associates While we need to work to engage all of our donors, many nonprofits have experienced the benefit of an influx of new donors in response to the pandemic’s challenges. What can you do to engage and retain these new […]