Don't Forget the Offer

In an Emergency — Don’t Forget the Offer

Published April 14, 2020

By Marcy Auman Vice President at TrueSense Marketing Here is how TrueSense feels about offers: Make them tangible and make them as specific as possible. Your gift of $XX will provide YY. Right now, in the face of the new coronavirus (COVID-19) crisis, nonprofits face a new emergency. It’s important to consider: Does the appeal […]

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Importance of Phone

Your COVID-19 Fundraising Strategy Needs to Include Phone. Here’s Why


By Kurt Worrell Vice President at TrueSense Marketing The new coronavirus has dramatically altered our landscape, and the world, in just a matter of weeks. We face daunting uncertainty in our everyday lives. Many nonprofits right now are asking, “How should I reach my donors in this rapidly changing environment?” While COVID-19 presents challenges never […]

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Meet With Donors

Do These Nine Things While You Can’t Meet With Donors

Published April 13, 2020

By Victoria Dietz Vice President at The Curtis Group During these incredibly challenging and uncertain times, we want our nonprofit community to know that we are here to help make you successful. I have spoken to many of you, and I am in awe of your creativity and commitment. Through ongoing dialogues and teamwork, we […]

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How the Social Good Community Can Navigate These Uncertain Times

Published April 9, 2020

By Ashley Thompson, Managing Director at Blackbaud Institute As the global COVID-19 situation continues to evolve rapidly, the social good community finds itself navigating an unprecedented landscape. Organizations are grappling with seismic shifts to their programming: major fundraising events have been canceled, service delivery has been altered to adhere to government guidelines while meeting constituents’ […]

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COVID-19 Stimulus Bill Includes Charitable Giving Incentives: What This Means for Donors

Published April 8, 2020

By By Jennifer Shin, MBA, CFRE, Consultant at The Alford Group Over the past few weeks, we’ve held our breath as Congress worked to pass a $2.2 trillion Coronavirus Aid, Relief, and Economic Security Act (CARES Act or “stimulus package”) on Friday, March 20, 2020. While the enduring impact of COVID-19 and the reach of […]

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7 Lessons from the Great Recession of 2008 that Apply Today

Published April 7, 2020

By Elizabeth Zeigler, President & CEO at Graham-Pelton Nonprofit leaders around the world are huddled virtually trying to assess the impact that COVID-19 will have on their day-to-day operations and how to adapt to ensure the safety of their staff and the people they serve. Meanwhile, with each passing day, nonprofit leaders are also looking […]

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5 Good Reads for Fundraisers During the Pandemic


By David Allyn, Vice President at Graham-Pelton While you’re at home contending with the coronavirus, you may be looking for something to read that will keep your fundraising skills sharp. Fortunately, you can get books, e-books, and audio books without leaving your home from Amazon, Audible, and even your local library. Below are five suggestions […]

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Principles of Fundraising: The Coronavirus and Philanthropy

Published April 6, 2020

By CCS Fundraising Concerns about the impact of Coronavirus (COVID-19) underscore the nonprofit sector’s vital leadership role in the welfare of our communities. At CCS Fundraising, our primary concern lies with the health and safety of our people, our nonprofit partners, and those in our communities at greatest risk. We understand that many nonprofit organizations […]

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What We Have Learned From Crises and Can Use in Coronavirus Age

Published March 31, 2020

by Eden Stiffman This article originally appeared in The Chronicle of Philanthropy and has been reposted with their permission. After 9/11, many charities stopped talking to their donors and then waited too long to open up the dialogue again, says Laura MacDonald, vice chair of the Giving USA Foundation. Photo credit: NEVILLE ELDER/CORBIS/GETTY IMAGES As […]

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