How to A/B Test in Fundraising Emails
Published March 12, 2019
By Molly Saks, Senior Marketing Associate, Campbell & Company According to the M+R Benchmarks 2018 Study, email accounted for 28% of online revenue in 2017. Email still matters—but it’s increasingly important to craft those messages strategically. The same study reported that response rate to fundraising emails declined by 6% in 2017. So how can you […]
