To niche or not to niche? That is the question.

Published October 8, 2021

        By Avrum Lapin and Ross Berkowitz of The Lapin Group  The internet allows every person to be hyper-particular in what they are looking for—and less willing to settle for the less specific, or general. In the second part of the 20th century, whether it was I Love Lucy, The Fresh Prince of Bel Aire, or Seinfeld, when you showed […]

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