7 Steps to Build Donor Personas for More Effective Fundraising
Published August 16, 2023
By Ally Orlando, Senior Copywriter at DonorPerfect 7 Steps to Build Donor Personas for More Effective Fundraising As a fundraiser, you’re probably familiar with the power of personalization in your fundraising efforts. However, the process of researching and tailoring communications to every individual on your mailing list can be overwhelming. Regardless of size or budget, […]
The 3 Business Trends Thriving Organizations Have in Common
Published August 8, 2023
By Michael J. Tomlinson (MT), CEO and President, BDI One of the greatest challenges of leadership is knowing where to focus. Zoom out too far and you risk losing the pulse on your organization and even seeming unapproachable by your team. Become overly invested in your internal, day-to-day operations and you might appear myopic and […]
Building Your Donor Pipeline for Major Gifts
Published August 1, 2023
By Victoria Dietz, Executive Vice President, The Curtis Group What does it mean to have a pipeline of donors? In its simplest form, your pipeline is a structured way for you to convert prospective donors into current donors and to secure increasingly generous support from those current donors. At its core, it means that you […]
Four Key Steps to an Effective Business Intelligence Strategy
Published July 11, 2023
By Reed Tyler, Associate Managing Vice President, Business Intelligence at BWF Imagine driving a car without knowing how fast you’re going or how much gas you have left. Standard dashboards provide a certain level of information, but it often doesn’t extend beyond the basics. Now, picture a more sophisticated approach where your car not only […]
Is Charitable Giving Resilient? Or Stagnant?
Published July 5, 2023
By: Benefactor Group For just the 4th time, Giving USA reported a decline in year-over-year charitable giving. Should we worry? Generally, giving grows. For more than 5 decades it has grown an average of 6% per year. Compared to volatile sectors like real estate or energy, growth in giving seems resilient over time. Even the […]
Achieving Clear Messaging During Capital Campaigns: 5 Steps
Published June 27, 2023
By Aaron Dahlstrom, Vice President of Digital Marketing at Graham-Pelton During a capital campaign, nonprofits use a variety of in-person and online fundraising strategies to invite donors of all giving levels to contribute to a large-scale project. An important part of promoting your capital campaign to potential donors, volunteers, and supporters is unifying your mission […]
Donor Confidence Continues to Decline as Economy Takes Toll
Published June 20, 2023
By Rick Dunham, Founder + Chairman of Dunham + Company In our latest Donor Confidence Study, donors indicated that they are continuing to pull back and are feeling a significant degree of pessimism about the economy. The volatility of the stock market, inflation, and other factors are taking a toll, and the latest data points […]
How to Engage Corporate Volunteers at Your Nonprofit
Published June 6, 2023
By Aly Sterling, President and Founder of Aly Sterling Philanthropy As corporate philanthropy grows in popularity, your nonprofit has a great opportunity to expand its volunteer base. Corporate volunteering can be an effective way for your organization to tap into a specific skill set and get much-needed support to advance your mission—from increasing the number […]
Strong Donor Communication Starts with Knowing What Matters to Them
Published May 15, 2023
By: DonorSearch Fundraisers face two big questions daily: whom do we contact, and what should we say? Far too often, nonprofits struggle with both queries. A recent article in the Chronicle of Philanthropy criticizes nonprofits for relying on “vanity metrics” in communications to their donor community, a direct result of this struggle. DonorSearch solves this […]
