Fundraising Email Measurement in an Age of Digital Privacy
Published November 2, 2021
By Jonathan Sills, VP Digital & New Media Strategy at TrueSense Consumer privacy has advanced enormously in the past five years. The pace of change appears to be increasing: 2016: The EU’s General Data Protection Regulation (GDPR) becomes law 2019: California Consumer Privacy Act (CCPA) becomes law May 2021: Apple launches iOS 14.6 that gives users […]
The Importance of Metrics and Dashboards for Your Planning
Published October 15, 2021
By Carrie Dahlquist, Director of Strategic Information Services at Campbell & Company Developing a set of metrics to drive and evaluate development work is challenging. Many of us struggle to find time to document work undertaken in the CRM, and sometimes, we are challenged to extract that data once it is entered. There’s also the issue, for […]
3 Ways to Design a Donation Experience That Will Improve Donor Retention
Published October 8, 2021
By Abby Jarvis, Nonprofit Education Manager at Qgiv Did you know you can start retaining donors before they make their first gift? You can! Many donor retention strategies focus on what happens after a donor makes their gift. Thank-you notes and impact reports remind donors that their gift made a difference. Social media posts and longer […]
To niche or not to niche? That is the question.
Published
By Avrum Lapin and Ross Berkowitz of The Lapin Group The internet allows every person to be hyper-particular in what they are looking for—and less willing to settle for the less specific, or general. In the second part of the 20th century, whether it was I Love Lucy, The Fresh Prince of Bel Aire, or Seinfeld, when you showed […]
Developing a Shared Focus Donor Strategy to Overcome Political and Socioeconomic Divides
Published
By: Bobby Thalhimer, Senior Consultant at The Monument Group How we led the Virginia Funders Network to build a 100-member statewide network in 9 months, exceeding the member target by 100% and exceeding the revenue target by 30% At the start, we faced many hurdles. Two prior efforts to build statewide philanthropic networks in Virginia failed in their infancy. Virginia seemed […]
Take Me Out to the Ballgame!: a Comparison Between Fundraising and Baseball
Published September 24, 2021
By Poonam Prasad, President at Prasad Consulting & Research By Janet Harris, Senior Consultant at Prasad Consulting & Research Now that fall is in the air, many of us turn our attention to America’s traditional pastime: baseball. While you’re daydreaming of your hometown team making the playoffs, ask yourself, “What […]
Adapting Your Fundraising Plans Despite Delta Variant Challenges
Published September 1, 2021
By Missy Gale, CFRE, President & CEO at M. Gale & Associates The new surge of Covid-19 cases across our nation has nonprofits scrambling [again] over in-person fundraising events. Most of us had become comfortable gathering in person again, and organizations had committed to moving forward with in-person special events this fall. However, as of August 15th, only 50% of the U.S. population […]
How to Automate Fundraising Communications
Published August 30, 2021
By Ally Orlando, Marketing Communications Specialist at DonorPerfect Tips that make fundraising marketing a breeze Just like in your personal relationships, it’s best practice to give as much as you take from your donors and listen as much as you talk. Good communication is essential to fundraising success. Automation tools can effectively minimize your time spent […]
Opportunities and Challenges of Emotional Response Giving
Published August 27, 2021
By Suzanne Hilser-Wiles, President at GG+A Your organization just got an influx of new donors…but how do you keep them? Across the globe, giving was one of the ways millions of people responded to the pandemic. In a moment that felt hopeless and overwhelming, helping others offered people a way to do something positive and […]
