Adapting Your Fundraising Plans Despite Delta Variant Challenges
Published September 1, 2021
By Missy Gale, CFRE, President & CEO at M. Gale & Associates The new surge of Covid-19 cases across our nation has nonprofits scrambling [again] over in-person fundraising events. Most of us had become comfortable gathering in person again, and organizations had committed to moving forward with in-person special events this fall. However, as of August 15th, only 50% of the U.S. population […]
How to Automate Fundraising Communications
Published August 30, 2021
By Ally Orlando, Marketing Communications Specialist at DonorPerfect Tips that make fundraising marketing a breeze Just like in your personal relationships, it’s best practice to give as much as you take from your donors and listen as much as you talk. Good communication is essential to fundraising success. Automation tools can effectively minimize your time spent […]
Opportunities and Challenges of Emotional Response Giving
Published August 27, 2021
By Suzanne Hilser-Wiles, President at GG+A Your organization just got an influx of new donors…but how do you keep them? Across the globe, giving was one of the ways millions of people responded to the pandemic. In a moment that felt hopeless and overwhelming, helping others offered people a way to do something positive and […]
Navigating Greener Pastures in Challenging Times
Published August 25, 2021
By David H. King, President & CEO at Alexander Haas Despite the pandemic, development officers continue to leave relatively secure positions to take on new chief development roles, amidst the upheaval in the institutions they are joining. Over the past few months, several colleagues and friends have reached out for advice on how to navigate […]
Donor Engagement and Retention Techniques: Invest time now to solidify donor relationships
Published August 11, 2021
By Andy Canada, Senior Consultant and Director of Data Analytics at Johnson, Grossnickle and Associates While we need to work to engage all of our donors, many nonprofits have experienced the benefit of an influx of new donors in response to the pandemic’s challenges. What can you do to engage and retain these new […]
Perspectives on Giving USA 2014 from the Chair of the Giving USA Foundation
Published November 30, 2014
I would like to take the chair’s prerogative to bring home a point I think sometimes gets lost when it comes to Americans’ donations to our country’s philanthropic organizations. To wit, it is commonly perceived that as the stock market goes, so goes giving. This is true to a point, but let’s stop and look […]
Giving USA 2014: Implications for Higher Education
Published September 30, 2014
Total Giving In total, Giving USA 2014 estimates that $335 billion was given to charity in the United States last year by individuals, corporations, and foundations. This is the fourth consecutive year of growth in giving, following what was an unprecedented two-year drop in giving during 2008 and 2009. Most encouragingly, this total puts the […]
Perspectives from the Chair of The Giving Institute on Giving USA 2014
Published August 30, 2014
First, one unfinished piece of business from last year: When Giving USA 2013 was released, I wrote in this “Perspectives” column that saber-rattling from Washington about doing away with the tax deduction for charitable donations bore watching. For now, it remains intact, but as I promised, the Giving Institute will continue its vigilance and report […]
Encouraging News in the Latest Giving USA Report
Published July 30, 2014
And, a shift in donor giving trends emerges By Angela White and Jeff Small As a Giving Institute member firm, this is always an exciting time of year for us as we get to help refine, interpret, and unveil the results of Giving USA’s annual estimates of giving. The release of this rich data analysis […]


