How to Find and Keep Your Donors, Part One: Retention

Published April 1, 2022

By Tanya Cornejo, Senior Consultant at Benefactor Group This two-part series will share the key elements to overall donor relations: finding and keeping your donors. Before we talk about finding new donors, you need to make sure you are keeping the ones you have. Don’t put more water into a leaky bucket! Donor retention statistics over […]

Read More

3 Ways to Design a Donation Experience That Will Improve Donor Retention

Published October 8, 2021

By Abby Jarvis, Nonprofit Education Manager at Qgiv Did you know you can start retaining donors before they make their first gift? You can! Many donor retention strategies focus on what happens after a donor makes their gift. Thank-you notes and impact reports remind donors that their gift made a difference. Social media posts and longer […]

Read More

Opportunities and Challenges of Emotional Response Giving

Published August 27, 2021

By Suzanne Hilser-Wiles, President at GG+A Your organization just got an influx of new donors…but how do you keep them? Across the globe, giving was one of the ways millions of people responded to the pandemic. In a moment that felt hopeless and overwhelming, helping others offered people a way to do something positive and […]

Read More

Donor Engagement and Retention Techniques: Invest time now to solidify donor relationships

Published August 11, 2021

  By Andy Canada, Senior Consultant and Director of Data Analytics at Johnson, Grossnickle and Associates While we need to work to engage all of our donors, many nonprofits have experienced the benefit of an influx of new donors in response to the pandemic’s challenges. What can you do to engage and retain these new […]

Read More

3 Concrete Strategies to Address The Donor Retention Crisis

Published April 8, 2019

By Jeff Gordy, President, Neon One If you’ve been reading the news as of late regarding charitable giving, you may have seen a lot of chatter about how smaller donors have been dropping away from organizations while overall giving increased slightly from 2017 to 2018. This information is being driven by the Fundraising Effectiveness Project, […]

Read More