Equitable, Ethical, and Effective: New Standards for Storytelling in Fundraising
Published October 19, 2022
By John Thompson, Chief Creative Officer, TrueSense Marketing Consumer marketers, corporate B2B marketers, and fundraisers all use some combination of emotional and rational drivers in the persuasive stories they tell. And the reason why is the same: to motivate their audiences to take action. However, the difference is in the “how.” Marketers rely more on […]
Strength-Based Messaging: What is it and how to use it?
Published October 12, 2022
By Brenda B. Asare, President & CEO of Alford Group By Araceli Duran, Business Development Associate at Alford Group Strength-based messaging is a term that has become increasingly common in both the philanthropic and communication space as the nonprofit community strives to center equity in their work. However, you may be wondering if these are […]
Building Hyper-Philanthropy™: An Equitable Approach to Lasting Philanthropic Change
Published October 5, 2022
Bharat Krishnan, Director of Client Success, The Hodge Group The Hodge Group practices in our industry using our trade-marked methodology, Hyper-Philanthropy™. We developed this methodology from our observations, experience and practice working with our clients. Essentially, Hyper-Philanthropy™ is about taking advantage of resources within your organization and your community at-large to foster an environment where […]
Strategic Planning and Your New Normal
Published September 27, 2022
Angela E. White, CFRE, Senior Consultant and CEO, Johnson, Grossnickle and Associates Whether you are in the middle of your strategic plan, concluding a plan, or need to start one, you may want to consider how you can envision and plan for your new normal. How has your outlook changed in the past year? We […]
How to Handle Conflicts of Interest With Board Members
Published September 21, 2022
By Sarah Marino, Vice President, Fundraising at Campbell & Company By Meredith Richard, Associate Consultant, Fundraising at Campbell & Company An active board member often has numerous professional and personal affiliations and, undoubtedly, some of them cross paths with your organization. Finding board members with no conflicts of interest at all is unlikely. They might […]
Turbulent Times: CEOs Focus on 10 Key Questions
Published September 12, 2022
By Michael Tomlinson, CEO and President of BDI I recently had the opportunity to join a select group of chief leaders representing a broad swath of industries who were providing winning products and services both in the for-profit and nonprofit worlds. The concept behind this CEO Consortium was to determine if there were commonalities among […]
Launching a Grateful Patient Program: 6 Fundamental Steps
Published August 19, 2022
By Jen Herrmann, Vice President of Graham-Pelton Development is an integral part of the long-term success of any nonprofit organization. Identifying top prospects who feel a connection to your work, deepening your relationships with those individuals, and asking them to have an outsized impact on your mission is what can take your operations to the next […]
5 Peer-to-Peer Fundraising Strategies to Amp Up Your Fall Events
Published August 12, 2022
By Erin King, Digital Marketing Manager at DonorDrive By Kay Todd, Product Marketing Manager at DonorDrive Over the next 20 years, it’s estimated between $30 and $70 trillion will be transferred from baby boomers to their heirs. Some experts forecast these shifts in wealth will reach as high as $84 trillion with $11.9 trillion in philanthropic giving. Even […]
Combat the Effects of High Inflation on Donors’ 2022 Giving
Published August 5, 2022
By Dave Smith, CEO & Founder of Heaton Smith Group After low inflation for more than three decades, many Americans are learning for the first time the pernicious effects of high inflation on their everyday lives. Leading many news stories is the record price to fill up our cars and the ripple effects of high fuel […]
