The Revenge of the Everyday Donor
Published December 10, 2024
By Jessica Browning, Principal and Executive Vice President, Winkler Group For too long, we’ve been mesmerized by the one-stop-shopping lure of the megadonor and the power of the major donor. Who hasn’t been tempted by the idea of meeting a fundraising goal with fewer asks? This obsession—fueled by reduced tax incentives for giving, societal shifts, […]
Good at Planned Giving? Prove It. Start with These Tips and Metrics to Back You Up
Published December 2, 2024
By Nathan Stelter, President, The Stelter Company Ever feel like you could use a boost in your work? Something concrete to prove that your efforts are yielding a solid return on investment? We’ve discussed the efficacy of using data and metrics to guide your planned giving marketing strategies and determine ROI in previous posts on […]
Generative vs. Predictive AI: Why Your Nonprofit Needs Both
Published November 12, 2024
By Bill Tedesco, CEO & Managing Partner, DonorSearch Artificial intelligence (AI) is quickly becoming more prevalent in the nonprofit sector. As of September 2024, 58% of nonprofits leverage AI tools in their marketing efforts, and 68% use AI to analyze constituent data. This push for innovation exceeds for-profit implementation, as only 47% of business-to-consumer (B2C) […]
You Don’t Have to Be in a Campaign to Be in Campaign Mode
Published November 4, 2024
By Amanda Macdonald, Managing Partner, The Monument Group A couple of years ago my daughter’s soccer team was in the championship game of an end-of-season tournament. My daughter is a defensive player, and in that position, she will often go a whole season without scoring a goal. With just a minute left, she kicked the […]
Special Report: Understanding Today’s Social Donors and Their Motivations to Give
Published October 23, 2024
By Sarah Sebastion, Director of Communications, OneCause As a nonprofit, understanding your donors’ motivations is key to creating effective campaigns, improving events, and enhancing communication. With clear data on what motivates your supporters, you can create deeper connections, increase fundraising, and make a bigger impact. In a continuation of tracking the attitudes, motivators, and behaviors […]
Close the Year with Purpose: Six Strategies to Raise More at Year-End
Published October 15, 2024
By Kaitlin Robb, Consultant and Director of Marketing, The Curtis Group Now that fall is officially here, we have also officially entered a crucial time for nonprofits. According to most sources, nearly 30% of charitable giving happens in the last quarter of the year. Planning now can make an enormous difference between meeting and exceeding […]
How and Why We Give: Highlights from The Generosity Commission’s Final Report
Published October 1, 2024
By Wendy McGrady, Executive Vice President and Chief Operating Officer, The Curtis Group I was in D.C. for the release of the Generosity Commission’s report at the end of September. Since then, I’ve been thinking: With rare exception, the number of dollars and hours given to nonprofits has gone up, but the number of donors […]
The Changing Face of Volunteer Leadership in Philanthropy – A Blog Du Jour
Published September 24, 2024
By George Ruotolo, Chair & CEO, Ruotolo Associates As some of you may know, my experience as a fundraising consultant dates back to the early 1970s. At that time, an integral part of fundraising in community, religious, and institutional organizations was the involvement and active utilization of volunteers. Their charge was to reach out to […]
The Great Wealth Transfer: Implications for Nonprofit Fundraising and the Role of AI
Published September 16, 2024
By Daniel Stevens, Co-founder and COO, Windfall Introduction: The nonprofit sector is on the cusp of a significant shift, driven by the so-called “Great Wealth Transfer.” Over the coming decades, an estimated $84 trillion will be passed down from Baby Boomers to younger generations. This monumental transfer of wealth presents both opportunities and challenges for […]